Metri vs Iterable Comparison

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Metri

Marketing Automation Software

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Iterable

Marketing Automation Software

4 198 user ratings

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Overview

Description	Metri helps you improve the success of your marketing campaigns by using external data to set up automated rules based on customer beahvior. Metric works by using "if this then that" rules to determine what next actions you should take based on predefined rules. For example, you could set up a rule in Metri that says that if there is sunny weather then Metri should restart all outdoor activity display ads. These rules can also be based on customer behaviour. For example, Metric can pause your Facebook retargeting ads if they are seen by more than five times by the same user, or it can increase your bid by 20% if shop page views are less than 1.500. Triggers can include (but are not limited to) the weather, website activity, and ads data, while actions can include pausing or unpausing ads, increasing or decreasing your ad bid, and increasing or decreasing spending on ads. Read more	Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. Read more
Pricing Options	Free Trial Not Available Starts at $79.90. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 87% Reviews 60% Momentum 61% Popularity 62%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 61% Popularity 78%
SaaSworthy Awards	Not Available	# 10 Highly Rated # 16 Fastest Growing

Features

Total Features	7 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	Not Available	4/5 198 user ratings
Rating Distribution	Not Available	Excellent 30.3% Very Good 50.5% Average 15.7% Poor 0% Terrible 3.5%
User Sentiments	Not Available	Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations
Review Summary	Not Available	Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.
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Pricing

Pricing Options	Free Trial Not Available Starts at $79.90. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Plan Free Business Plan $79.90 $79.90 per month Enterprise Plan Others	Iterable Custom
	View Detailed Pricing	View Detailed Pricing

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