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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage logo
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more ContactPigeon is an omnichannel personalised engagement tool that enables consumers to have meaningful interactions. This programme is an award-winning consumer interaction tool that ensures consistent eCommerce and retail results. Users can simply develop unique client journeys and endpoints across important messaging channels such as SMS, Messenger, and others. It aids in the gathering of information about client interactions. The software offers a dynamic segmentation feature that targets data-driven audiences to the best of its ability by creating unified consumer profiles based on campaigns, web behaviour, and eCommerce history. It uses a simple rule-based segmentation builder to help users better identify and cluster their client base, as well as provide product recommendations. The software has hundreds of appealing templates for customising one's brand and attracting visitors to one's website. It also has a dedicated eCommerce professional on standby to assist the team with concept generation and implementation. It also features a strong customer assistance system, which aids in the generation of additional sales. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Offers Custom plan.
SW Score & Breakdown

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    93%
  • Momentum
    63%
  • Popularity
    86%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    84%
  • Momentum
    60%
  • Popularity
    72%
SaaSworthy Awards # 2 Most Worthy # 2 Fastest Growing
Not Available

Features

Total Features
10 Features
9 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.2/5 3,618 user ratings
    5/5 185 user ratings
    Rating Distribution
    • Excellent

      43.5%
    • Very Good

      42.6%
    • Average

      9.4%
    • Poor

      2.8%
    • Terrible

      1.7%
    • Excellent

      97.3%
    • Very Good

      2.7%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    User Sentiments

      Marketing Automation, Lead Management, Extensive Integrations, Ease of Use

      Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors

      Not Available
    Review Summary

    Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.

    User reviews highlight Contact Pigeon as a valuable customer engagement platform with an emphasis on its automation capabilities, particularly for email campaigns and pop-ups. Users consistently praise the platform's ease of use and its drag-and-drop editor, while also highlighting the exceptional customer support team's responsiveness and helpfulness. Some users suggest minor UI improvements, and a few mention occasional platform delays. Overall, Contact Pigeon is largely considered a strong solution for boosting customer engagement and revenue through personalized marketing strategies.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Growth Custom

    Select Custom

    Prime Custom

    Ultimate Custom

    Professional Custom

    Enterprise Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Database Management
    + 4 More
    Not Available
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: San Jose, CA Founded in: 2006 Located in: Athens, Chalandri
    Contact Details

    +1 877-270-6586

    https://business.adobe.com/products/marketo/adobe-marketo.html

    +30 211 8006178

    https://www.contactpigeon.com

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