Adobe Marketo Engage vs ClickDimensions Comparison

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ClickDimensions

Marketing Automation Software

3.9 415 user ratings

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Overview

Description	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more	ClickDimensions is a marketing automation platform that comes loaded with a suite of tools, making marketing easy besides driving continual improvement in pre-scheduled results. It is the only marketing, services and analytics platform in the market built for companies that use Microsoft Dynamics. Over ClickDimensions, users get various digital marketing applications that are specially designed to drive growth and engagement. The platform also provides users with an enterprise-grade marketing intelligence suite helping them unify and analyse sales, customer and marketing data accordingly. Its marketing services ensure comprehensive customer success and support, helping companies achieve their targets on the go. ClickDimensions includes multichannel marketing functionalities working natively as a ‘single solution’ with Microsoft Dynamics. It also offers a plethora of essential tools like campaign automation, email marketing, web intelligence, web forms and surveys alike that collectively help users to get more leads. With ClickDimensions, companies can even create and publish content over social profiles to engage with audiences and gain more customers. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 81% Momentum 64% Popularity 82%
SaaSworthy Awards	# 2 Most Worthy # 2 Fastest Growing	# 17 Fastest Growing

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 3,618 user ratings	3.9/5 415 user ratings
Rating Distribution	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%	Excellent 36.6% Very Good 40.7% Average 9.2% Poor 5.5% Terrible 8%
User Sentiments	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors	Seamless Microsoft Dynamics 365 Integration, Robust Marketing Automation Capabilities, User-Friendly Email Marketing Features, Comprehensive Reporting and Analytics Occasional Software Bugs and Glitches, Complex Campaign Automation Setup, Limited Customization Options, Inconsistent Customer Support Experiences
Review Summary	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.	Users commend ClickDimensions for its user-friendly interface, ease of use, and comprehensive set of marketing automation features. It is praised for its drag-and-drop email builder, intuitive campaign management tools, and robust reporting and analytics capabilities. Additionally, users appreciate its seamless integration with Salesforce and other popular business applications. However, some users have reported challenges with its pricing structure and occasional technical glitches. Overall, ClickDimensions is generally well-received for its user-friendly design, effective marketing automation capabilities, and strong integration options, making it a suitable choice for businesses seeking a comprehensive marketing automation solution.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth Custom Select Custom Prime Custom Ultimate Custom	ClickDimensions Custom
	View Detailed Pricing	View Detailed Pricing

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