ActiveCampaign |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more | Acoustic Campaign is a multi-channel, insight-optimized, tailored campaign automation platform, developed to help you achieve all of your revenue and engagement objectives. It enables you to provide more relevant, tailored content to particular audiences with campaign customization, and enhances conversions by sending the correct message, at the right time, in the appropriate channel. With Acoustic Campaign, you can improve campaign engagement and conversions by segmenting consumers and creating tailored communications based on profile preferences, habits, and data. With a seamless interchange of data and insights across channels and campaigns, you can reduce campaign time to market and increase revenue via the marketing channel. The platform offers personalization according to your specific requirements, whether you require simple marketing automation or more advanced multi-channel interactions. It offers personalized, automated marketing across platforms to help you run more successful advertising. You also get built-in customization engine that allows you to personalize interactions across all touch points, including mobile, online, and email. Additionally, you can create and run social advertisements on LinkedIn, Facebook, Twitter, Instagram and other platforms using Acoustic Campaign. Read more |
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| SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 2 Most Worthy # 2 Fastest Growing |
Not Available
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| Total Features |
10 Features
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8 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors |
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| Review Summary |
Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors. |
User reviews of Acoustic Campaign highlight its powerful email tools, automation features, and comprehensive analytics as key strengths. Users appreciate its seamless integration with other platforms and user-friendly design, but frequently cite its learning curve as a drawback. While responsive customer support is a plus, inconsistent support experiences and the platform's high cost are mentioned as areas for improvement. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Growth Custom Select Custom Prime Custom Ultimate Custom |
Acoustic Campaign Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 4 More
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| Videos |
+ 1 More
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| Company Details | Located in: San Jose, CA Founded in: 2006 | Located in: Boston, Massachusetts Founded in: 2019 |
| Contact Details |
+1 877-270-6586 https://business.adobe.com/products/marketo/adobe-marketo.html |
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| Social Media Handles |
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