MarcomCentral vs Pickit Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MarcomCentral

Digital Asset Management Software

4.1 205 user ratings

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pickit

Digital Asset Management Software

4.7 93 user ratings

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Overview

Description	Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. Read more	Pickit is an intuitive digital asset management (DAM) platform that makes it easier than ever to store, organize, share and optimize digital assets across the organization. It acts as a single source of truth for all visuals, documents, templates and guidelines and integrates with applications. With Pickit, users can easily source, access and share digital assets with colleagues, partners and customers. It also enables users to store and organize digital assets in a secure, cloud-based storage system. The user-friendly platform allows users to quickly and conveniently find and upload assets, while also providing advanced features like AI-powered asset recommendations, asset tagging and cloud-based asset search. In addition, Pickit integrates with popular productivity tools, like Microsoft Office and Adobe Creative Cloud, which allows users to access and share their digital assets from any device. Read more
Pricing Options	Free Trial Not Available Starts at $1500.00.	Free Trial Not Available Starts at $99.00.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 65% Popularity 87%	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 72% Momentum 66% Popularity 84%
SaaSworthy Awards	# 4 Most Popular # 7 Most Searched	Not Available

Features

Total Features	10 Features	9 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business	Not available
Platforms Supported	SaaS/Web/Cloud	Not available
Modes of Support	Business Hours Online	Not available

Reviews & Ratings

User Rating	4.1/5 205 user ratings	4.7/5 93 user ratings
Rating Distribution	Excellent 34.1% Very Good 46.8% Average 16.1% Poor 2.4% Terrible 0.5%	Excellent 77.4% Very Good 18.3% Average 4.3% Poor 0% Terrible 0%
User Sentiments	Customization Features, User-Friendly Interface, Centralized Marketing Material Management, Responsive Customer Support Backend Complexity, Technical Issues and Downtime, Limited API Options, Template Creation Complexity	Easy to Use, Microsoft Integrations, Intuitive Interface, Extensive Image Library Limited Sub-Collection Functionality, Occasional Bugs, Limited Advanced Features, Lack of Password-Protected Collections
Review Summary	MarcomCentral users praise its robust features for campaign management, content creation, and social media marketing. They appreciate the user-friendly interface and the ability to manage multiple campaigns and projects simultaneously. Additionally, the platform's analytics and reporting capabilities are highlighted for providing valuable insights into campaign performance. However, some reviewers express concerns regarding the occasional technical glitches and the need for improved customer support. Overall, MarcomCentral is generally well-received for its comprehensive marketing automation capabilities and ease of use.	Pickit consistently receives praise for its user-friendly interface, making it easy for employees to find and use digital assets. Users highlight its seamless integration with Microsoft Office 365, particularly the PowerPoint add-in, as a significant time-saver. The platform's large database of licensed stock images and graphics is also appreciated. While some users express a desire for more robust AI tagging and a greater variety of assets, overall, Pickit is well-received as an efficient and user-friendly digital asset management tool.
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Pricing

Pricing Options	Free Trial Not Available Starts at $1500.00.	Free Trial Not Available Starts at $99.00.
Pricing Plans Monthly Plans Annual Plans	Small $1,500.00 $1,500.00 per month Medium $7,500.00 $7,500.00 per month Enterprise $15,500.00 $15,500.00 per month	Business $99.00 $119.00 per month Business Plus $499.00 $599.00 per month Enterprise $999.00 $1,199.00 per month
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