Mailgun vs SparkPost Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Mailgun

Transactional Email Software

4.3 1,317 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SparkPost

Transactional Email Software

4 219 user ratings

View Details

Overview

Description

Mailgun is a powerful email API service build to help developers with their email sending, receiving and tracking procedures in an effortless manner. Brands can strategize their email marketing processes with features like personalization, segmentation and a/b testing in order to get useful previews and send the message to the right person at the right time. It integrates with SMTP and HTTP API to remove the headache of sending emails in bulk. Mailgun facilitates SPF, DMARC and DKIM customizations, ensuring proper protection from bad actors. Moreover, Incoming emails can be automatically parsed to easily digest structure data. The validation API offered by the software reduces invalid sign-ups in real-time. It also provides email templates for streamlining collaboration between different teams. Mailgun ensures seamless integration with Omnisend, infobip, customer.io and more which helps in creating a marketing campaign, segmentation of customer data and enhancing overall engagement levels in an accurate manner. Read more

SparkPost is an online delivery platform developed to facilitate fast and secure delivery of marketing and transactional emails. It provides sophisticated emailing features and tools to its users that enable them to activate, engage, and retain their customers. SparkPost is an advanced software that offers a variety of features like SparkPost Signals, and data insights and predictively to improve customer engagement and help you send smarter emails. You can customize our emails with the pre-built flexible templates for personalizing each mail at an individual level. It also aims at improving your mail inbox placement with trustable email deliverability to make sure that your mails reach the right place at the right time. Users can leverage their analytics ability to know about the details of how good their emails are at effectively influencing their customers along with the insights to improve them in order to boost performance. Furthermore, it can be integrated with many apps, products, and websites to increase engagement, retention and increment of customer base. They offer a free trial version to try out the platform along with a wide range of premium plans to choose from inorder to fit every need. Read more

Pricing Options

Free Trial Available
Starts at $35.00. Offers Custom plan.

Free Trial Not Available
Starts at $30.00. Offers Free-forever and Custom plan.

SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

95%
Momentum

72%
Popularity

89%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

95%
Reviews

88%
Momentum

66%
Popularity

94%

Features

Total Features	16 Features	14 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Automated IP Warmup Automatically warmups the dedicated IP addresses by limiting the number of emails sent Custom Metadata Assign customized identifiers to track and retrieve the instances for their entire lifecycle Custom Reverse DNS Allows you to Whitelabel the dedicated IP address to the ISP Custom Spam Filter Allows you to block all inbound messages that have a spam score higher than the set threshold. Dashboard A digital insight of reports and other workings on a single screen Email History Provides historical data about the email sent for a particular time period Email Personalization Send emails with dynamic subject lines and personalized content to a different audience Email Suppression Stores the email addresses that are unsubscribed, bounced, blacklisted, etc Email Tag Allows the user to tag a specific set of emails for better reporting Multi-factor Authentication Uses more than one method to verify a user's identity for a login Predesigned Email Templates Provides a library of templates to build an email Real-time Reporting Allows users to check campaign real-time status as it happens SMTP Provides SMTP relay for faster delivery Template Management Enables the user to create templates and modify and customise them later Webhooks Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc + 13 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Automated IP Warmup Automatically warmups the dedicated IP addresses by limiting the number of emails sent Custom Metadata Assign customized identifiers to track and retrieve the instances for their entire lifecycle Custom Reverse DNS Allows you to Whitelabel the dedicated IP address to the ISP Custom Spam Filter Allows you to block all inbound messages that have a spam score higher than the set threshold. Dashboard A digital insight of reports and other workings on a single screen Email History Provides historical data about the email sent for a particular time period Email Personalization Send emails with dynamic subject lines and personalized content to a different audience Email Suppression Stores the email addresses that are unsubscribed, bounced, blacklisted, etc Email Tag Allows the user to tag a specific set of emails for better reporting Multi-factor Authentication Uses more than one method to verify a user's identity for a login Predesigned Email Templates Provides a library of templates to build an email Real-time Reporting Allows users to check campaign real-time status as it happens SMTP Provides SMTP relay for faster delivery Template Management Enables the user to create templates and modify and customise them later Webhooks Provides notifications about email delivery issues, deliveries, opens, clicks, unsubscribes etc + 11 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.3/5 1,317 user ratings	4/5 219 user ratings
Rating Distribution	Excellent 72.7% Very Good 9.4% Average 2.1% Poor 1.3% Terrible 14.5%	Excellent 51.1% Very Good 26% Average 8.2% Poor 1.4% Terrible 13.2%
User Sentiments	Excellent Customer Support, Reliable Email Deliverability, Easy to Use Interface, Comprehensive Documentation Account Suspensions, Shared IP Issues, Unresponsive Support, Limited Free Plan Functionality	Excellent Customer Support, Robust API Integrations, High Email Deliverability, Detailed Email Analytics and Reporting Account Suspension Issues, Lack of Transparency in Account Actions, Limited Debugging Tools, Inadequate Spam Detection for Wordpress
Review Summary	Overall, users appreciate Mailgun's user-friendly interface, reliability, and effective email deliverability. The platform is lauded for its customization options, allowing users to tailor their email campaigns to specific needs. Additionally, its robust analytics and reporting features help users track campaign performance and optimize their strategies. However, some users have expressed concerns regarding pricing, occasional deliverability issues, and a need for more granular control over certain aspects of the platform.	Overall, SparkPost is highly regarded for its email deliverability, reliability, and ease of use. Users appreciate its robust features, including advanced analytics, personalization options, and real-time tracking. The platform's user-friendly interface and intuitive design make it accessible for businesses of all sizes. However, some users have reported occasional email delivery issues and a lack of certain advanced features found in competing platforms. Additionally, a few users have expressed concerns regarding pricing and customer support responsiveness.
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Pricing

Pricing Options	Free Trial Available Starts at $35.00. Offers Custom plan.	Free Trial Not Available Starts at $30.00. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Flex Others Foundation $35.00 $35.00 per month Growth $80.00 $80.00 per month Scale $90.00 $90.00 per month Enterprise Custom	Test Free Starter $30.00 $30.00 per month Premier $75.00 $75.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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