MailerLite vs Gmail Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite

Email Marketing Software

4.7 1,116 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gmail

Email Marketing Software

4.6 38 user ratings

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Overview

Description	MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan. Read more	Gmail is a flexible application by Google offering a seamless email experience. The latest features added to Gmail makes it easier for users to stay on top of their game with real-time updates and fast messaging service. Gmail is not only beneficial for individual users but large scale organisations too. For instance, organisations can get their employees’ official email IDs with a domain name including the name of the company in concern. This enables client organisations to build a platform for their employees to trust. Gmail supports multiple integrations at once and thus, it is highly convenient for teams to connect regardless of the platform they are operating from. Real-time chat and calendar options allow clients to send important reminders that are automatically synchronised and updated on the system calendar along with a reminder notification. Google workspace add-ons enable clients to connect their desired third-party applications without any hassle. Suggested actions constitute another amazing feature of Gmail, inclusive of necessary nudges and grammatical specifics. Read more
Pricing Options	Free Trial Available Starts at $9.0. Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 95% Momentum 71% Popularity 86%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 82% Reviews 83% Momentum 65% Popularity 73%
SaaSworthy Awards	# 4 Fastest Growing # 8 Most Popular	Not Available

Features

Total Features	24 Features	11 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 21 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 8 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 1,116 user ratings	4.6/5 38 user ratings
Rating Distribution	Excellent 82.4% Very Good 13.8% Average 0.7% Poor 0.2% Terrible 2.9%	Excellent 63.2% Very Good 36.8% Average 0% Poor 0% Terrible 0%
User Sentiments	Ease of Use, Excellent Customer Support, Affordable Pricing, Comprehensive Features Account Suspension Without Warning, Technical Issues with Email Deliverability, Convoluted Account Approval Process, Limited Customization Options	Fast Email Delivery, Ease of Use, Clean Interface, Extensive Integrations Unreliable Notifications, Invasive Smart Compose, Limited Mobile Functionality, Ineffective Spam Filters
Review Summary	Overall, users praise MailerLite for its user-friendly interface, ease of use, and affordability. They appreciate the drag-and-drop editor, customizable templates, and automation features. Many users find MailerLite a great option for beginners and small businesses due to its simplicity and cost-effectiveness. However, some users have expressed concerns about the limited features and integrations compared to more advanced email marketing platforms. Additionally, a few users have reported occasional technical glitches and issues with deliverability.	Overall, reviewers appreciate Gmail's user-friendly interface, vast storage capacity, and seamless integration with other Google products. It is lauded for its effective spam filtering, efficient search capabilities, and robust security features. However, concerns are raised regarding limited customization options, occasional glitches, and instances of data privacy breaches. Additionally, some users express dissatisfaction with the lack of advanced features found in competing email services.
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Pricing

Pricing Options	Free Trial Available Starts at $9.0. Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Growing Business $9.00 $10.00 per month Advanced $18.00 $20.00 per month Enterprise Custom	Gmail Free
	View Detailed Pricing	View Detailed Pricing

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