MailChimp vs Square Marketing Comparison

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp

Email Marketing Software

4.4 19,734 user ratings

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Square Marketing

Email Marketing Software

4.5 23 user ratings

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Overview

Description	Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone. Read more	Square Marketing is an email marketing tool that allows you to create automated campaigns in minutes. Set up recurring campaigns to deliver targeted emails and customise your emails with templates.While you send out your email, share your campaigns on social media. Create real-time reports to track campaign performance via a dashboard. The software is designed for marketers and small and medium firms.It has a vast list of features such as - Keep consumers engaged with targeted, and automated emails and texts. Square Marketing can help you generate visitors to your online and physical locations by sending last-minute specials or seasonal offers. Depending on your business objectives, select a different campaign type and template.One of its most beneficial features is its automation abilities - You can send recurrent automatic campaigns to greet new customers, wish customers a happy birthday, reactivate lapsed customers, send abandoned-cart notifications, and more with a one-time setup. From your Square Dashboard, you can easily track the success of each campaign.A free (CRM) tool that offers a 360-degree picture of your customers embedded into your Square Point of Sale. Read more
Pricing Options	Free Trial Available Starts at $4.45. Offers Free-forever plan.	Free Trial Available Starts at $15.00.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 80% Momentum 68% Popularity 92%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 84% Reviews 69% Momentum 62% Popularity 65%
SaaSworthy Awards	# 9 Fastest Growing # 5 Most Popular	Not Available

Features

Total Features	27 Features	12 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 24 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 9 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 19,734 user ratings	4.5/5 23 user ratings
Rating Distribution	Excellent 56.8% Very Good 33.6% Average 7.2% Poor 1.5% Terrible 0.9%	Excellent 56.5% Very Good 34.8% Average 8.7% Poor 0% Terrible 0%
User Sentiments	Ease of Use, Free Plan, Email Templates, Extensive Integrations Unreliable Customer Support, Account Suspensions, Spam Issues, Outdated Interface	Not Available
Review Summary	Overall, users praise the user-friendly interface, email customization options, and automation features of the software. They appreciate the wide range of templates, ease of use, and helpful customer support. However, some users mention occasional glitches, deliverability issues, and limited reporting capabilities. Additionally, pricing concerns and a learning curve for advanced features are noted. Generally, users find the software effective for basic email marketing needs, but suggest improvements for advanced functionalities and analytics.	Not Available
Pros & Cons	User-friendly interface and easy-to-use email customization options. Effective for basic email marketing needs. Helpful customer support. Wide range of templates to choose from. Advanced reporting features for tracking campaign performance. Occasional glitches and deliverability issues. Limited reporting capabilities for advanced analytics. Pricing concerns and a learning curve for advanced features.	Easy to use with automated campaign creation in minutes. Targeted and automated emails and texts to keep customers engaged. Real-time reports for tracking campaign performance. Free CRM tool for a 360-degree view of customers. Ability to send last-minute specials or seasonal offers. Limited integration with other software. Lacks advanced prototyping features. May not be suitable for complex marketing needs.
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Pricing

Pricing Options	Free Trial Available Starts at $4.45. Offers Free-forever plan.	Free Trial Available Starts at $15.00.
Pricing Plans Monthly Plans Annual Plans	Free Free Essentials $4.45 $4.45 per month Standard $6.64 $6.64 per month Premium $132.85 $132.85 per month	Basic $15.00 $15.00 per month Standard $25.00 $25.00 per month Pro $35.00 $35.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Campaigns 4.3 1,222 ratings MailChimp Vs Zoho Campaigns Constant Contact 4 28 ratings MailChimp Vs Constant Contact SendGrid 2.9 873 ratings MailChimp Vs SendGrid Kit (formerly ConvertKit) 4.4 462 ratings MailChimp Vs Kit (formerly ConvertKit) Campaign Monitor 4.6 45 ratings MailChimp Vs Campaign Monitor	MailChimp 4.4 19,734 ratings Square Marketing Vs MailChimp Campaign Monitor 4.6 45 ratings Square Marketing Vs Campaign Monitor Elite Campaign 4.8 56 ratings Square Marketing Vs Elite Campaign Constant Contact 4 28 ratings Square Marketing Vs Constant Contact Mailchimp Transactional Email 4.4 167 ratings
	View All MailChimp Alternatives	View All Square Marketing Alternatives

Screenshots & Videos

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Vendor information

Company Details

Located in: Atlanta, Georgia

Located in: San Francisco, CA

Contact Details

Not available

https://mailchimp.com/

Not available

https://squareup.com/us/en/software/marketing

Social Media Handles

Linkedin 202K

Twitter 258K

Facebook 505K

Instagram 240K

Youtube 64K

Not available

FAQs

What are the key differences between MailChimp and Square Marketing?

MailChimp is a comprehensive email marketing platform with advanced features like A/B testing, multivariate testing, and automation, while Square Marketing is a more user-friendly option designed for small businesses, with a focus on ease of use and pre-built templates.

What are the alternatives to MailChimp?

The top alternatives to MailChimp include SendinBlue, Zoho Campaigns, Constant Contact, SendGrid, and ConvertKit.

Which SaaS products can MailChimp integrate with?

MailChimp offers integration with a wide range of SaaS products, including Slack, Hootsuite, Stripe Billing, Insightly, LiveAgent, Accelo, Fomo, Vtiger, Zapier, SimpleTexting, Automate.io, PieSync, Formsite, Klipfolio Dashboard, Copper CRM, Vimeo Livestream, Adobe Photoshop, Canva, Formstack, Teamgate, Workato, LeadDyno, Firebase, ReferralCandy, Outgrow, Olark, Recurly, Hull, mailfloss, CS-Cart, Chargebee, BigCommerce, Miva, Typeform, SurveyMonkey, Mixpanel, Patreon, Survicate, Paperform, QuickTapSurvey, Quickbooks, Eventbrite, Xero, WordPress, Joomla, Drupal, Leadpages, Unbounce, PrestaShop, Squarespace, X-Cart, WooCommerce, LiveChat, Salesforce, Pipedrive CRM, Shopware, and Shopify.

Which product is better for advanced email marketing automation?

MailChimp offers more advanced email marketing automation features, such as multivariate testing, drip campaigns, and personalized email content, making it a better choice for businesses looking for sophisticated automation capabilities.

How do the reporting and analytics features of these products compare?

MailChimp provides more robust reporting and analytics features, including detailed campaign performance metrics, open rates, click-through rates, and conversion tracking, while Square Marketing offers basic reporting capabilities focused on campaign performance.