MailChimp vs Campaigner Comparison

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp

Email Marketing Software

4.4 19,734 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Campaigner

Email Marketing Software

3.8 351 user ratings

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Overview

Description	Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone. Read more	Campaigner software is an email marketing platform that uses a visual drag-and-drop builder to generate targeted email campaigns. It enables you to create dynamic content depending on the engagement, purchase behaviour, or custom fields, and to track workflows using conditional statements and third-party triggers. Campaigner allows you to experiment with campaign design and delivery times. Subscribers can be scheduled and segmented according to their specific interests. It works with Magento, Salesforce, and other platforms. With responsive landing pages, completely configurable forms, hundreds of connectors, and webhooks from your own web setup, you can build your audience. Through data-driven automation, you can optimize your ads for conversions, measure what generates money, identify your top customers, and better keep them. As the goal of your automation campaign, you can construct workflows with actual conversions into sales, sales value, or the number of sales. Subscribers can be enrolled in workflows that smoothly transition them from one step of the lifecycle journey to the next. You can also use useful, contextual data and dynamic material to customize your communication with your audience. Read more
Pricing Options	Free Trial Available Starts at $4.45. Offers Free-forever plan.	Free Trial Available Starts at $59.0. Offers Custom plan.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 80% Momentum 68% Popularity 92%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 80% Momentum 64% Popularity 78%
SaaSworthy Awards	# 9 Fastest Growing # 5 Most Popular	# 13 Highly Rated

Features

Total Features	27 Features	22 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 24 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 19 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 19,734 user ratings	3.8/5 351 user ratings
Rating Distribution	Excellent 56.8% Very Good 33.6% Average 7.2% Poor 1.5% Terrible 0.9%	Excellent 32.5% Very Good 40.2% Average 13.7% Poor 5.4% Terrible 8.3%
User Sentiments	Ease of Use, Free Plan, Email Templates, Extensive Integrations Unreliable Customer Support, Account Suspensions, Spam Issues, Outdated Interface	Ease of Use, High Email Deliverability, Helpful Customer Support, Effective Email Marketing Features Account Cancellation Issues, Poor User Interface, Limited Template Options, Inconsistent Email Rendering
Review Summary	Overall, users praise the user-friendly interface, email customization options, and automation features of the software. They appreciate the wide range of templates, ease of use, and helpful customer support. However, some users mention occasional glitches, deliverability issues, and limited reporting capabilities. Additionally, pricing concerns and a learning curve for advanced features are noted. Generally, users find the software effective for basic email marketing needs, but suggest improvements for advanced functionalities and analytics.	Overall, Campaigner receives generally positive feedback from users. Reviewers appreciate the ease of use, automation capabilities, and customer support. They also highlight the effective segmentation and personalization features that enhance email marketing efforts. The drag-and-drop editor and pre-built templates are convenient for creating visually appealing campaigns. However, some users mention the pricing being on the higher side and occasional glitches in the system. Additionally, limited integration options and lack of advanced analytics have been noted as areas for improvement.
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Pricing

Pricing Options	Free Trial Available Starts at $4.45. Offers Free-forever plan.	Free Trial Available Starts at $59.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Essentials $4.45 $4.45 per month Standard $6.64 $6.64 per month Premium $132.85 $132.85 per month	Starter (Email) $59.00 $59.00 per month Essential (Email) $179.00 $179.00 per month Advanced (Email) $649.00 $649.00 per month Starter (Email & SMS bundle) $104.00 $104.00 per month Essential (Email & SMS bundle) $224.00 $224.00 per month Advanced (Email & SMS bundle) $694.00 $694.00 per month Custom Plan Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All MailChimp Alternatives	View All Campaigner Alternatives