Amperity |
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more | Wren AI is expertly crafted to interpret and leverage data within the business landscape. By allowing direct inquiries, it enables users to extract deep insights that go beyond superficial analysis, providing valuable information that drives success. Wren AI enhances processes such as lead scoring and customer segmentation, empowering businesses to optimize their customer data effectively. It integrates marketing and operational systems into a single, reliable source, offering a holistic view of customers. This all-encompassing approach fosters deeper insights and more impactful strategies without the hassle of navigating multiple interfaces. By simplifying data analysis, Wren AI promotes growth and engagement, establishing itself as a vital partner in managing complex tasks. Read more |
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| SW Score & Breakdown |
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
7 Features
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7 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
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| User Rating |
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| User Sentiments |
Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems |
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| Review Summary |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
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| Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Core CDP Custom Intelligence Custom Automate Custom |
Starter Plan $99.00 $129.00 per month Essential Plan $299.00 $379.00 per month Pro Plan (Coming Soon) Others |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 2 More
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| Videos |
+ 2 More
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| Company Details | Located in: Portland, Oregon Founded in: 2012 | Located in: New York, New York - 10001 Founded in: 2024 |
| Contact Details |
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