Lumio vs PromoNavi Comparison

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lumio

Marketing Automation Software

5 1 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PromoNavi

Marketing Automation Software

4.5 29 user ratings

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Overview

Description	Lumio Analytics helps you get to know your customers by identifying users who visit your site, even when they are browsing anonymously. Once you’ve installed the Lumio Analytics tracking code, you can see which companies and users have visited your site, how often they are visiting your site and when, and what actions they have taken while they are there. You can set up filters for certain target accounts so you can take the appropriate actions for the right user at the right time. Lumio Analytics allows you to segment your audience once they have been identified according to criteria such as location, industry, and company size. You can then send ads specifically targeted to the different segments you have created. All the information on your visitors is stored centrally in the Lumio Analytics dashboard, and can be exported and downloaded in different file formats or to different software. Read more	PromoNavi is a digital advertising platform for PPC professionals, ads agencies and marketers, enabling them to boost their business operations and reach significant marketing KPIs faster. The platform helps users to create more effective campaigns, save time, reduce campaigns budget and increase the overall ROI. With PromoNavi, PPC professionals can see how effective their campaigns are and the steps they need to opt to boost their performance in the market. Moreover, businesses can automate routine tasks, reduce their traffic costs and optimise conversion value. The software can help agencies by cutting misused ad spend and boost their online advertising efficiency. It also provides them with a multichannel overview of all their customers in one place. In the case of marketers, PromoNavi allows them to launch and manage their Google and Facebook Ads from a single platform, besides offering them valuable competitive insights to stay up-to-date in their target market. Read more
Pricing Options	Free Trial Available Starts at $57.00. Offers Custom plan.	Free Trial Available Starts at $40.83.
SW Score & Breakdown	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 86% Reviews 65% Momentum 63% Popularity 65%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 73% Momentum 64% Popularity 76%
SaaSworthy Awards	Not Available	# 13 Fastest Growing

Features

Total Features	6 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Not available

Reviews & Ratings

User Rating	5/5 1 user ratings	4.5/5 29 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 69% Very Good 20.7% Average 3.4% Poor 0% Terrible 6.9%
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Pricing

Pricing Options	Free Trial Available Starts at $57.00. Offers Custom plan.	Free Trial Available Starts at $40.83.
Pricing Plans Monthly Plans Annual Plans	Starter $57.00 $57.00 per month Basic $116.00 $116.00 per month Professional $232.00 $232.00 per month Agency $466.00 $466.00 per month Custom Custom	Business Plan $40.83 $49.00 per month Agency Plan $65.83 $79.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Marketing Optimizer 4.3 7 ratings Lumio Vs Marketing Optimizer CustomerEngagePro 4.2 6 ratings Kissmetrics 4.4 191 ratings Sweet Analytics Ortto 4.7 3 ratings Lumio Vs Ortto	PPC Bee Marketing Optimizer 4.3 7 ratings PromoNavi Vs Marketing Optimizer Adspert 4.6 12 ratings Revealbot Boostools 5 3 ratings PromoNavi Vs Boostools
	View All Lumio Alternatives	View All PromoNavi Alternatives