Lumio vs Marketing Optimizer Comparison

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lumio

Marketing Automation Software

5 1 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marketing Optimizer

Marketing Automation Software

4.3 7 user ratings

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Overview

Description	Lumio Analytics helps you get to know your customers by identifying users who visit your site, even when they are browsing anonymously. Once you’ve installed the Lumio Analytics tracking code, you can see which companies and users have visited your site, how often they are visiting your site and when, and what actions they have taken while they are there. You can set up filters for certain target accounts so you can take the appropriate actions for the right user at the right time. Lumio Analytics allows you to segment your audience once they have been identified according to criteria such as location, industry, and company size. You can then send ads specifically targeted to the different segments you have created. All the information on your visitors is stored centrally in the Lumio Analytics dashboard, and can be exported and downloaded in different file formats or to different software. Read more	Marketing Optimizer is a marketing automation software. Learn from every visitor to your website what content works, and which content needs improvement. Double-down on the campaigns and content initiatives that work, and axe the ones that don’t. Launch landing pages, A/B test them to turn more visitors into leads, publish phone numbers and forms on them in seconds to capture all the data you need to turn a visitor into a sales-ready lead. Read more
Pricing Options	Free Trial Available Starts at $57.00. Offers Custom plan.	Free Trial Not Available Starts at $249.0. Offers Free-forever plan.
SW Score & Breakdown	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 86% Reviews 65% Momentum 63% Popularity 65%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 74% Momentum 62% Popularity 68%
SaaSworthy Awards	Not Available	# 18 Fastest Growing

Features

Total Features	6 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	5/5 1 user ratings	4.3/5 7 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 42.9% Very Good 42.9% Average 14.3% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Available Starts at $57.00. Offers Custom plan.	Free Trial Not Available Starts at $249.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Starter $57.00 $57.00 per month Basic $116.00 $116.00 per month Professional $232.00 $232.00 per month Agency $466.00 $466.00 per month Custom Custom	Free Free Startup $249.00 $249.00 per month Growth $499.00 $499.00 per month Advanced $799.00 $799.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Marketing Optimizer 4.3 7 ratings Lumio Vs Marketing Optimizer CustomerEngagePro 4.2 6 ratings Kissmetrics 4.4 191 ratings Sweet Analytics Ortto 4.7 3 ratings Lumio Vs Ortto	Zoho Marketing Automation 2 1 ratings Marketing Optimizer Vs Zoho Marketing Automation MaaxMarket 4.4 23 ratings Marketing Optimizer Vs MaaxMarket Webmecanik Automation 4.9 13 ratings Marketing Optimizer Vs Webmecanik Automation LeadBI 4.7 3 ratings Marketing Optimizer Vs LeadBI Net-Results 4.5 291 ratings Marketing Optimizer Vs Net-Results
	View All Lumio Alternatives	View All Marketing Optimizer Alternatives