LeadSquared Marketing Automation vs Emfluence Comparison

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LeadSquared Marketing Automation

Marketing Automation Software

4.7 264 user ratings

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Emfluence

Marketing Automation Software

4.5 137 user ratings

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Overview

Description

LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger. Read more

The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered. Read more

Pricing Options

Free Trial Available
Starts at $2000.0.

Free Trial Not Available
Starts at $1000.0.

SW Score & Breakdown

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

78%
Momentum

61%
Popularity

63%

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

96%
Reviews

81%
Momentum

64%
Popularity

72%

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 264 user ratings	4.5/5 137 user ratings
Rating Distribution	Excellent 71.2% Very Good 25.8% Average 2.3% Poor 0% Terrible 0.8%	Excellent 62% Very Good 29.2% Average 8% Poor 0% Terrible 0.7%
User Sentiments	Excellent Customer Support, Lead Management, Ease of Use, Extensive Integrations Occasional Software Bugs, Limited Email Template Designs, Slow Loading Times, Complex Initial Setup	Ease of use, Helpful Customer Support, Email Marketing Capabilities, Reporting and Analytics Limited Third-Party Integrations, Basic Email Templates, Occasional Software Glitches/Bugs, Lack of Advanced Customization Options
Review Summary	User reviews suggest that the software is user-friendly and provides robust marketing automation capabilities, including lead generation, email marketing, and campaign management. It is praised for its ease of use, affordability, and customer support. However, some users have reported occasional technical glitches and limited customization options. Overall, users find the software to be a reliable and cost-effective solution for small and medium-sized businesses seeking to streamline their marketing efforts.	User reviews of Influence Marketing Platform highlight its ease of use and intuitive navigation, particularly for email marketing campaigns. Users value the pre-flighting feature for testing emails and appreciate the platform's integration with Litmus for rendering tests. While the platform is lauded for its accessibility and helpful customer support, some users express concerns regarding limited customization options for templates and a lack of robust reporting features. Some also note a need for more detailed help content and a wider range of integrations. Overall, Influence Marketing Platform is considered a solid solution for email marketing, particularly for smaller businesses and those seeking a more user-friendly approach.
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Pricing

Pricing Options	Free Trial Available Starts at $2000.0.	Free Trial Not Available Starts at $1000.0.
Pricing Plans Monthly Plans Annual Plans	Marketing Pro $2,000.00 $2,000.00 Per Account Marketing Super $3,500.00 $3,500.00 Per Account	Emfluence Marketing Platform $1,000.00 $1,000.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Marketing Automation 2 1 ratings LeadSquared Marketing Automation Vs Zoho Marketing Automation LeadBI 4.7 3 ratings LeadSquared Marketing Automation Vs LeadBI Jumplead 4.5 59 ratings LeadSquared Marketing Automation Vs Jumplead Marketing Optimizer 4.3 7 ratings LeadSquared Marketing Automation Vs Marketing Optimizer Odoo Marketing Automation 4.7 19 ratings LeadSquared Marketing Automation Vs Odoo Marketing Automation	Zoho Marketing Automation 2 1 ratings Emfluence Vs Zoho Marketing Automation Ackwire Emfluence Vs Ackwire 7Engage Emfluence Vs 7Engage Marketing Optimizer 4.3 7 ratings Emfluence Vs Marketing Optimizer MarketingPlatform 5 3 ratings
	View All LeadSquared Marketing Automation Alternatives	View All Emfluence Alternatives