illumin vs AdAstra Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

illumin

Demand-Side Platforms (DSP)

4.4 59 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdAstra

Demand-Side Platforms (DSP)

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Overview

Description

Introducing illumin the revolutionary journey advertising platform for the modern marketer. illumin brings media planning and buying together in one interactive and intuitive interface, giving them the power to maximize the reach of their campaigns across multiple platforms. With illumin, the advertiser is given access to a self-serve journey buying platform with a set of rich analytics and reporting tools for tracking the impact of their campaigns. In addition, they have the ability to create dynamic creative experiences tailored to particular audiences, as well as A/B testing features for further optimizing their campaigns. Through the use of illumin's powerful AI-driven technologies, the advertiser has a comprehensive picture of their campaign performance in one place. By allowing marketers to make decisions faster, based on real-time insights, illumin guarantees better optimization of campaigns and more successful results. Whether they're a professional marketer or just starting out in the industry, illumin is the perfect tool to make their advertising journey a smooth and efficient one. With illumin, they have the power to maximize their reach and hone in on the perfect audiences to deliver winning campaigns with real impact. Read more

AdAstra’s intuitive Ads automation boosts sales with ease. Powered by AI, AdAstra’s PPC software optimizes advertising processes, letting businesses of all sizes focus on growth. It eliminates manual tasks, offering streamlined campaigns through a comprehensive platform. This effortless marketing tool allows technology to handle the heavy lifting, unlocking brand potential with AI-driven strategies for optimal visibility and engagement. Gain a competitive edge with data-driven insights tailored to your brand, helping refine offerings and understand audiences better. AdAstra’s Demand-Side Platforms (DSP) and automation engine maximize advertising potential by providing actionable insights and detailed reports. From product optimization to market positioning, AdAstra's growth strategies are designed to elevate brands in the e-commerce landscape. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Starts at $59.0. Offers Custom plan.

SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

77%
Momentum

64%
Popularity

83%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

82%
Reviews

60%
Momentum

64%
Popularity

63%

Features

Total Features	7 Features	8 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback + 1 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback + 3 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online

Reviews & Ratings

User Rating	4.4/5 59 user ratings	Not Available
Rating Distribution	Excellent 61% Very Good 27.1% Average 6.8% Poor 3.4% Terrible 1.7%	Not Available
User Sentiments	Great Customer Support, User Friendly Interface, Effective Campaign Setup Process, Journey Mapping Capabilities Limited Reporting Functionality, Occasional Platform Bugs, Lack of Third-Party Integrations, Steep Learning Curve	Not Available
Review Summary	User reviews of Illumin highlight its user-friendly interface, particularly its drag-and-drop functionality for campaign building. Customers praise the platform's ability to target audiences effectively and deliver strong results, often exceeding expectations. They also appreciate the responsive and supportive customer service team. However, some users express concerns regarding limited reporting capabilities and the complexity of setting up third-party targeting. Overall, Illumin is seen as a valuable tool for managing programmatic campaigns, especially for small agencies seeking a comprehensive solution, but it may require further development to address certain user feedback.	Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $59.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	illumin Custom	Startup $59.00 $59.00 per month Agency $599.00 $599.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

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