iContact vs Ongage Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iContact

Email Marketing Software

4 761 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ongage

Email Marketing Software

4.7 52 user ratings

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Overview

Description	iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features. Read more	Ongage is a comprehensive email marketing platform facilitating data-driven growth. Modern email marketers can depend on the particular to configure top-notch campaigns and get an all-rounder view of their audience. An intuitive dashboard offered by Ongage helps developers in running high volume campaigns with advanced capabilities. This way admins can gain actionable insights into customers behaviour, send data-optimised emails and segment out individual messages accordingly. An advanced email marketing stack made available by Ongage facilitates seamless integration with pre-existing CDP, CRM and data warehouse portals, making a real-time impact. Users can also connect with any MTA or SMTP relay of their choice or utilise the inbuilt Ongage SMTP to send individual emails accordingly. Integrated benefits provided by the platform goes as, campaign based analysis and reports, upgraded email marketing capabilities and limitless sending volumes. Security is taken care of very seriously by Ongage, offering full compatibility with GDPR and CCPA guidelines. Read more
Pricing Options	Free Trial Available Starts at $7.66. Offers Custom plan.	Free Trial Available Starts at $399.0. Offers Custom plan.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 80% Momentum 63% Popularity 79%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 74% Momentum 63% Popularity 74%
SaaSworthy Awards	# 11 Most Popular # 20 Highly Rated	Not Available

Features

Total Features	19 Features	18 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 16 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 15 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4/5 761 user ratings	4.7/5 52 user ratings
Rating Distribution	Excellent 33.9% Very Good 44.9% Average 11.4% Poor 4.1% Terrible 5.7%	Excellent 73.1% Very Good 23.1% Average 3.8% Poor 0% Terrible 0%
User Sentiments	Ease of Use, Email Deliverability, Email Templates, Customer Support Limited Customization Options, Dated Interface, Limited Integrations, Inconsistent Email Formatting	Excellent Customer Support, Advanced Segmentation Options, Multiple ESP Integration, User Friendly Interface Outdated User Interface, Limited Marketing Automation Features, Complex ESP Integration Setup, Occasional Software Glitches
Review Summary	iContact's user reviews reveal a mixed bag of experiences. Users praise its user-friendly interface, customizable templates, and strong customer support. However, complaints about pricing, limited features, and occasional technical glitches surface across multiple platforms. While some find it suitable for basic email marketing needs, others express dissatisfaction with its reporting capabilities and lack of advanced automation features. Opinions vary on its suitability for small businesses, with some users vouching for its simplicity and affordability, while others recommend exploring alternatives for more complex marketing requirements.	Based on user reviews, Ongage is generally praised for its user-friendly interface, comprehensive features, and strong customer support. Users appreciate its intuitive design, which simplifies complex marketing tasks and enables efficient campaign management. The platform's robust reporting and analytics capabilities are also highlighted as strengths, providing valuable insights into campaign performance and customer engagement. However, some users have expressed concerns regarding the occasional occurrence of technical glitches and limited customization options, suggesting areas for improvement in the platform's stability and flexibility. Overall, Ongage is well-received for its user-centric design, powerful features, and reliable support, while addressing technical stability and customization aspects would further enhance the user experience.
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Pricing

Pricing Options	Free Trial Available Starts at $7.66. Offers Custom plan.	Free Trial Available Starts at $399.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Standard $7.66 $9.00 per month Premium $13.58 $16.00 per month Enterprise Custom	Starter $399.00 $399.00 per month Basic $949.00 $949.00 per month Premium $1,499.00 $1,499.00 per month Ultimate Custom
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