iContact vs Mad Mimi Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iContact

Email Marketing Software

4 761 user ratings

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Mad Mimi

Email Marketing Software

4.1 306 user ratings

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Overview

Description	iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features. Read more	Mad Mimi is an email marketing solution that enables organizations to create, share, and track engaging emails for their drip marketing. With a clean UI, enterprises can create focussed, appealing, mobile-friendly email templates and clone or save the particulars for future reference. With the software, enterprises can segment and manage automated suppression of bounce, unsubscribes, and other non-responsive lists of contacts. Salesforce can add recipients within the system individually, through CSV files or directly paste them from spreadsheets. Automation facility within Mad Mimi, recognizes duplicate or non-responsive entries and deletes them from the list. Organizations can customize the web forms provided by the software and embed them on their company website. Moreover, detailed analytics offered by the software facilitates a unified view of the open, click, and forwarded links, helping out enterprises map individual marketing outreach. Salesforce also gets access to pie charts and targeted information to analyse customer reaction on triggered promotions. With multiple authentication tools, including DKIP, sender ID, SPF records, feedback loops, etc., business houses can manage best practices in data sharing. In addition, Mad Mimi provides SSL encryption, similar to the mechanism used by large e-commerce business houses and banks. Read more
Pricing Options	Free Trial Available Starts at $7.66. Offers Custom plan.	Free Trial Not Available
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 80% Momentum 63% Popularity 79%
SaaSworthy Awards	# 11 Most Popular # 20 Highly Rated	# 14 Most Popular # 14 Most Popular

Features

Total Features	19 Features	0 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 16 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4/5 761 user ratings	4.1/5 306 user ratings
Rating Distribution	Excellent 33.9% Very Good 44.9% Average 11.4% Poor 4.1% Terrible 5.7%	Excellent 41.8% Very Good 33.7% Average 18% Poor 5.6% Terrible 1%
User Sentiments	Ease of Use, Email Deliverability, Email Templates, Customer Support Limited Customization Options, Dated Interface, Limited Integrations, Inconsistent Email Formatting	Ease of Use, Attractive Email Templates, Excellent Customer Service, Effective Email Marketing Limited Customization Options, Occasional Email Deliverability Issues, Lack of Advanced Features (e.g., A/B Testing, Segmentation), Limited Free Plan Functionality
Review Summary	iContact's user reviews reveal a mixed bag of experiences. Users praise its user-friendly interface, customizable templates, and strong customer support. However, complaints about pricing, limited features, and occasional technical glitches surface across multiple platforms. While some find it suitable for basic email marketing needs, others express dissatisfaction with its reporting capabilities and lack of advanced automation features. Opinions vary on its suitability for small businesses, with some users vouching for its simplicity and affordability, while others recommend exploring alternatives for more complex marketing requirements.	Overall, users find the email marketing platform intuitive and easy to use, praising its user-friendly interface, drag-and-drop editor, and comprehensive range of features. They appreciate the variety of templates and customization options available, enabling them to create visually appealing and engaging email campaigns. Additionally, users commend the platform's automation capabilities, which streamline their email marketing efforts and save time. However, some users have reported occasional technical glitches and limited reporting options, suggesting room for improvement in these areas.
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Pricing

Pricing Options	Free Trial Available Starts at $7.66. Offers Custom plan.	Free Trial Not Available
Pricing Plans Monthly Plans Annual Plans	Standard $7.66 $9.00 per month Premium $13.58 $16.00 per month Enterprise Custom
	View Detailed Pricing	Not Available

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