iContact vs Gmail Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iContact

Email Marketing Software

4 761 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gmail

Email Marketing Software

4.6 38 user ratings

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Overview

Description	iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features. Read more	Gmail is a flexible application by Google offering a seamless email experience. The latest features added to Gmail makes it easier for users to stay on top of their game with real-time updates and fast messaging service. Gmail is not only beneficial for individual users but large scale organisations too. For instance, organisations can get their employees’ official email IDs with a domain name including the name of the company in concern. This enables client organisations to build a platform for their employees to trust. Gmail supports multiple integrations at once and thus, it is highly convenient for teams to connect regardless of the platform they are operating from. Real-time chat and calendar options allow clients to send important reminders that are automatically synchronised and updated on the system calendar along with a reminder notification. Google workspace add-ons enable clients to connect their desired third-party applications without any hassle. Suggested actions constitute another amazing feature of Gmail, inclusive of necessary nudges and grammatical specifics. Read more
Pricing Options	Free Trial Available Starts at $7.66. Offers Custom plan.	Free Trial Not Available Offers Free-forever plan.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 80% Momentum 63% Popularity 79%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 82% Reviews 83% Momentum 65% Popularity 73%
SaaSworthy Awards	# 11 Most Popular # 20 Highly Rated	Not Available

Features

Total Features	19 Features	11 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 16 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 8 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4/5 761 user ratings	4.6/5 38 user ratings
Rating Distribution	Excellent 33.9% Very Good 44.9% Average 11.4% Poor 4.1% Terrible 5.7%	Excellent 63.2% Very Good 36.8% Average 0% Poor 0% Terrible 0%
User Sentiments	Ease of Use, Email Deliverability, Email Templates, Customer Support Limited Customization Options, Dated Interface, Limited Integrations, Inconsistent Email Formatting	Fast Email Delivery, Ease of Use, Clean Interface, Extensive Integrations Unreliable Notifications, Invasive Smart Compose, Limited Mobile Functionality, Ineffective Spam Filters
Review Summary	iContact's user reviews reveal a mixed bag of experiences. Users praise its user-friendly interface, customizable templates, and strong customer support. However, complaints about pricing, limited features, and occasional technical glitches surface across multiple platforms. While some find it suitable for basic email marketing needs, others express dissatisfaction with its reporting capabilities and lack of advanced automation features. Opinions vary on its suitability for small businesses, with some users vouching for its simplicity and affordability, while others recommend exploring alternatives for more complex marketing requirements.	Overall, reviewers appreciate Gmail's user-friendly interface, vast storage capacity, and seamless integration with other Google products. It is lauded for its effective spam filtering, efficient search capabilities, and robust security features. However, concerns are raised regarding limited customization options, occasional glitches, and instances of data privacy breaches. Additionally, some users express dissatisfaction with the lack of advanced features found in competing email services.
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Pricing

Pricing Options	Free Trial Available Starts at $7.66. Offers Custom plan.	Free Trial Not Available Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Standard $7.66 $9.00 per month Premium $13.58 $16.00 per month Enterprise Custom	Gmail Free
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