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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite logo
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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later logo

Later

Social Media Management Software

4.2 976 user ratings

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Featured

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind logo

Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more Ocoya is a content marketing tool that allows them to manage and analyze their campaigns from a single location. It offers thousands of templates and an easy-to-use editor to let them create interactive and engaging content like films, picture graphics, or music. With Ocoya, they can publish their social media updates at the most optimal times to maximize their audience's exposure. They can analyze performance and get recommendations for improving traction. To expand their audience, they can create a visual strategy, a summary of their efforts, and marketing material for every occasion. Users can create trending hashtags quickly and easily to stay on top of current events. They can simply link their business and import their items for e-commerce or choose from various motivational captions tailored to their product or service to elevate their online business. They can send their posts to all of their favorite social media networks at the same time. Additionally, they can schedule posts, and the platform will analyze their performance and recommend the best timings for their uploading. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $15.0.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    94%
  • Momentum
    67%
  • Popularity
    97%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    71%
  • Popularity
    94%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    83%
  • Momentum
    62%
  • Popularity
    85%
SaaSworthy Awards # 2 Most Worthy # 1 Highly Rated
Not Available
# 3 Most Worthy # 2 Highly Rated # 15 Highly Rated # 20 Most Popular

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • NA

Reviews & Ratings

User Rating
4/5 6,030 user ratings
Not Available
4.2/5 976 user ratings
4.3/5 271 user ratings
Rating Distribution
  • Excellent

    41%
  • Very Good

    38.4%
  • Average

    10.8%
  • Poor

    3.1%
  • Terrible

    6.7%
Not Available
  • Excellent

    60.7%
  • Very Good

    20.5%
  • Average

    6.6%
  • Poor

    3%
  • Terrible

    9.3%
  • Excellent

    48.3%
  • Very Good

    35.4%
  • Average

    13.7%
  • Poor

    0.4%
  • Terrible

    2.2%
User Sentiments

    Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations

    Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality

    Not Available

    User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature

    Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration

    Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature

    Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches

Review Summary

Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.

Not Available

Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.

Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $15.0.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $14.99. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Professional Others

Team Others

Business Others

Enterprise Custom

Bronze $15.00 $19.00 per month

Silver $39.00 $49.00 per month

Gold $79.00 $99.00 per month

Diamond $159.00 $199.00 per month

Starter $16.67 $25.00 per month

Growth $30.00 $45.00 per month

Advanced $53.33 $80.00 per month

Agency $133.33 $200.00 per month

Enterprise Custom

Free Forever Free

Pro $14.99 $24.99 per month

Advanced $24.99 $49.99 per month

Max $49.99 $99.99 per month

 
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Screenshots & Videos

Screenshots Hootsuite Timeline
+ 4 More
Not Available Media Items Not Available
Videos Video Thumbnail
+ 1 More
Video Thumbnail
+ 1 More
Video Thumbnail
+ 2 More
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+ 2 More

Vendor information

Company Details Located in: Vancouver, Canada Founded in: 2008 Located in: Vilnius, Lithuania - LT-08247 Located in: Vancouver, Canada Founded in: 2014 Located in: Oklahoma City, Oklahoma Founded in: 2012
Contact Details

Not available

https://hootsuite.com/#

Not available

https://www.ocoya.com/

Not available

https://later.com/

+1 405-702-9998

https://www.tailwindapp.com/

Social Media Handles

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