Hootsuite vs Instoo Comparison

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hootsuite

Social Media Management Software

4 6,030 user ratings

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Instoo

Social Media Management Software

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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later

Social Media Management Software

4.2 976 user ratings

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Featured

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialBee

Social Media Management Software

4.9 383 user ratings

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Overview

Description	Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more	Instoo is an automation tools platform to help grow followers. The automation tools help to interact with real users on your behalf. This allows only users who are interested in your products to interact with you. Instoo Instagram is popular as it automates your browser with a Google Chrome extension. It uses unique algorithms to automate follows, likes, story views, and DMs. Since it works on your home network, it requires no proxies and is the safest possible bot to use in 2020. The Tinder Automation feature helps users get matches while also saving hundreds of hours through unblockable automation techniques. If users are looking for advice on scaling their accounts, the live chat support comes handy. The platform comes with a test option with a 100% money-back guarantee. It helps users to run management businesses where one license can grant access to automate interactions for unlimited accounts. Read more	Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more	SocialBee, a social media management platform, helps authors, solopreneurs, coaches, agencies, freelancers, small businesses and startups share content across a variety of social media platforms. Users can utilize the inbuilt RSS functionality to import relevant content across multiple sources, besides taking help from the software’s Social Media Specialist Concierge Service to generate personalized content as per business needs. Additionally, a bulk editor module within SocialBee, lets editors make changes to multiple posts scheduled under a single category at once. The software lets users share content on social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. They can add in emojis within the curated posts by selecting any, out of the enlisted ones. Post preview option, schedule overview facility and email notifications are some of the effective features offered by SocialBee. Accurate integration with Quuu, helps users with their content generation and categorization facilities. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $8.25.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Available Starts at $24.2.
SW Score & Breakdown	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 67% Popularity 97%	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 83% Reviews 60% Momentum 63% Popularity 64%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 71% Popularity 94%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 69% Popularity 84%
SaaSworthy Awards	# 2 Most Worthy # 1 Highly Rated	Not Available	# 3 Most Worthy # 2 Highly Rated	# 11 Fastest Growing # 19 Highly Rated

Features

Total Features	9 Features	5 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 2 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA	Available	NA

Reviews & Ratings

User Rating	4/5 6,030 user ratings	Not Available	4.2/5 976 user ratings	4.9/5 383 user ratings
Rating Distribution	Excellent 41% Very Good 38.4% Average 10.8% Poor 3.1% Terrible 6.7%	Not Available	Excellent 60.7% Very Good 20.5% Average 6.6% Poor 3% Terrible 9.3%	Excellent 87.2% Very Good 11.7% Average 0.8% Poor 0.3% Terrible 0%
User Sentiments	Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality	Not Available	User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration	Ease of Use, Content Categorization, Evergreen Content Recycling, Extensive Integrations Occasional Platform Disconnections, Mobile App Limitations, Steep Learning Curve, Occasional Posting Errors
Review Summary	Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.	Not Available	Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.	Overall, users praise SocialBee's user-friendly interface, time-saving automation features, and excellent customer support. They appreciate the ability to schedule and publish content across multiple social media platforms, the comprehensive analytics and reporting options, and the integration with various third-party apps. Some users mention occasional technical glitches and limitations in customization options, but the majority agree that SocialBee is a valuable tool for managing and streamlining social media marketing tasks.
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Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $8.25.	Free Trial Available Starts at $16.67. Offers Custom plan.	Free Trial Available Starts at $24.2.
Pricing Plans Monthly Plans Annual Plans	Professional Others Team Others Business Others Enterprise Custom	Premium $8.25 $9.99 per month Enterprise $49.99 $49.99 per month	Starter $16.67 $25.00 per month Growth $30.00 $45.00 per month Advanced $53.33 $80.00 per month Agency $133.33 $200.00 per month Enterprise Custom	Bootstrap $24.20 $29.00 per month Accelerate $40.80 $49.00 per month Pro $82.50 $99.00 per month Pro50 (Agency) $149.20 $179.00 per month Pro100 (Agency) $274.20 $329.00 per month Pro150 (Agency) $374.20 $449.00 per month
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