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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Optimize logo
AB Testing Software

4.1 121 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Thrive Optimize logo
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO Testing logo

VWO Testing

AB Testing Software

4.5 341 user ratings

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Featured

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Unbounce logo

Unbounce

Landing Page Software

4.4 1,278 user ratings

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Overview

Description Google Optimize is the most popularly used A/B Testing tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Optimize analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Optimize' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more Landing Page A/B Tests Made Simple. Launch Tests Faster, More Often and for Crazy Cheap With Thrive Optimize. In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. But because we assumed ignorance and actually tested our video landing page hypothesis against a text variation. Read more Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. Read more Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $19.00.
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $64.00.
SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    78%
  • Momentum
    65%
  • Popularity
    65%

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    68%
  • Momentum
    63%
  • Popularity
    65%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    85%
  • Momentum
    63%
  • Popularity
    65%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    98%
  • Momentum
    68%
  • Popularity
    95%
SaaSworthy Awards
Not Available
Not Available
# 2 Most Worthy # 2 Most Popular # 3 Most Worthy # 4 Fastest Growing

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.1/5 121 user ratings
4.6/5 5 user ratings
4.5/5 341 user ratings
4.4/5 1,278 user ratings
Rating Distribution
  • Excellent

    24.8%
  • Very Good

    60.3%
  • Average

    13.2%
  • Poor

    1.7%
  • Terrible

    0%
  • Excellent

    60%
  • Very Good

    40%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
  • Excellent

    56.3%
  • Very Good

    39.9%
  • Average

    2.6%
  • Poor

    0.9%
  • Terrible

    0.3%
  • Excellent

    59.1%
  • Very Good

    31.8%
  • Average

    5.4%
  • Poor

    1.3%
  • Terrible

    2.4%
User Sentiments
    Not Available
    Not Available

    User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics

    Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans

    Easy to Use Interface, Extensive Integrations, Effective A/B Testing Features, High-Quality Landing Page Templates

    Inconsistent Mobile Responsiveness, Limited Design Customization Options, Occasional Software Glitches, Basic Reporting Functionality

Review Summary
Not Available
Not Available

VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions.

Unbounce garners mixed reviews from users. It is praised for its user-friendly interface, extensive template library, and A/B testing capabilities, but some criticize its limited customization options, occasional bugs, and expensive pricing plans. Users appreciate its drag-and-drop builder and pre-built templates for creating landing pages quickly. However, concerns arise regarding its limited design flexibility and occasional technical glitches. While many find it cost-effective for small businesses, others deem it pricey for larger enterprises. Notably, customer support is generally well-received for its responsiveness and helpfulness.

  Read All User Reviews Read All User Reviews Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $19.00.
  • Free Trial Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $64.00.
Pricing Plans
Monthly Plans Annual Plans

Google Optimize Free

Google Optimize 360 Custom

Thrive Optimize $19.00 $19.00 per month

Growth Custom

PRO Custom

Enterprise Custom

Build $64.00 $79.00 per month

Experiment $96.00 $119.00 per month

Optimize $161.00 $199.00 per month

 
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Screenshots & Videos

Screenshots Google Optimize Demo - Optimize Test Results
+ 1 More
Optimize add on
+ 4 More
VWO Testing Screenshots
+ 9 More
screenshots
+ 8 More
Videos Video Thumbnail Video Thumbnail
+ 1 More
Video Thumbnail
+ 2 More
Video Thumbnail
+ 2 More

Vendor information

Company Details Located in: Mountain View, CA

Not available

Located in: New Delhi, India Located in: British Columbia, Canada
Contact Details

+1 (650) 253-0000

https://marketingplatform.google.com/about/optimize/

Not available

https://thrivethemes.com/optimize/

+1 415-349-0105

https://vwo.com/testing/

1 604 484 1354

https://unbounce.com

Social Media Handles

Not available

Not available

Not available

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