Emarsys vs Force24 Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Emarsys

Marketing Automation Software

4.5 438 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Force24

Marketing Automation Software

4.8 24 user ratings

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Overview

Description	Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement. Read more	Force24 is a marketing automation software. They are a team of lead nurturing and creative experts that employ our proprietary automation platform to deliver results-driven cross channel campaigns. They offer a fully managed service from data acquisition to creative artwork, to cross channel, automated campaign execution. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 62% Popularity 77%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 76% Momentum 64% Popularity 76%
SaaSworthy Awards	# 16 Most Popular	Not Available

Features

Total Features	10 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Not available
Platforms Supported	SaaS/Web/Cloud	Not available
Modes of Support	24/7 (Live rep) Business Hours Online	Not available
API Support	Available

Reviews & Ratings

User Rating	4.5/5 438 user ratings	4.8/5 24 user ratings
Rating Distribution	Excellent 61% Very Good 32% Average 4.1% Poor 2.1% Terrible 0.9%	Excellent 95.8% Very Good 0% Average 0% Poor 0% Terrible 4.2%
User Sentiments	Not Available	Excellent Customer Support, Intuitive Journey Builder, Effective Email Automation, Comprehensive Training Resources Email Template Builder Issues, Complex CRM Integration Process, Limited Native Integrations, Microsite Design Limitations
Review Summary	Emarsys user reviews highlight a platform packed with features, particularly for email marketing and customer segmentation. Users appreciate its robust automation capabilities, detailed analytics, and intuitive interface, which simplifies campaign management. However, some find the learning curve steep, with issues regarding data accessibility, reporting flexibility, and occasional functionality errors. The platform's dedication to innovation and its commitment to customer support, offering training and personalized guidance, are consistently praised. While Emarsys boasts impressive features, its complexity and potential for user confusion, alongside its pricing structure, remain areas for improvement.	Reviewers commend Force24 for its user-friendly interface, robust features, and excellent customer support. Many users highlight the ease of use and intuitive design, enabling quick onboarding and efficient task management. The platform's comprehensive functionality, including project tracking, resource allocation, and budget monitoring, is also widely appreciated. Furthermore, reviewers praise the responsiveness and helpfulness of the customer support team, ensuring swift resolution of any issues or queries.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Emarsys Custom	Force24 Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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