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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu. Read more | NT Programmatic Platform looks into the requirements that help agencies and marketing experts to manage, maintain, and find out cooperate ways between the customer and advertisement. This platform helps to establish productive communication in online ads. There are different modules like media planning, data analysis, media placement with optimization in real-time, creative development, statistical results, and more that are involved in the process. The software combines the latest technologies, which allow users to manage everything related to media buying, beginning from market research and media planning to CRM data activation, in-depth analysis data, and strategy optimization across different KPIs. This application uses various channels to carry out the task, which includes display ads, mobile ads, video ads, social media, and search ads. It is highly easy to understand and can help users in maximum ways to reach out to their target customers and receive the expected response in due time. Read more |
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| SW Score & Breakdown |
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 3 Most Worthy # 3 Most Popular |
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| Total Features |
15 Features
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5 Features
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| Common Features for All |
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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| Unique Features |
AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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| User Sentiments |
Excellent Customer Support, Powerful Targeting Options, User-Friendly Interface, Extensive Campaign Management Capabilities Reporting Functionality Issues, Geo-Targeting Inaccuracies, Occasional Bugs and Errors, Limited Integrations with Other Platforms |
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| Review Summary |
Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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dataxu Custom Plan Custom |
NT Programmatic Platform Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Videos |
+ 1 More
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Not Available |
| Company Details | Located in: Massachusetts, United States | Located in: Belarus, Europe |
| Contact Details |
+1-844-432-8298 |
+375 17 300 21 66 |
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