Convertize vs Adobe Target Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Convertize

AB Testing Software

4.4 17 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Target

AB Testing Software

3.8 534 user ratings

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Overview

Description	Convertize offers software designed to simplify A/B testing and Nudge Marketing allowing users to implement them without any coding or statistical knowledge. A/B testing is a scientific method for comparing two versions of a webpage or a UI. Convertize provides the user with a visual editor, split URL testing capabilities, hybrid statistics, and A/B checklist. Autopilot feature uses algorithms to direct the traffic to the most persuasive pages. The software also allows for collaboration and is GDPR compliant. Users can also implement Nudge marketing employs social proof and uses tools such as priority notifications, order soon notifications, influencer notifications and more. The team of CRO and marketing experts rely on analysis and customer psychology offers CRO agency services. It first works with the users to understand the targeted customers. The team then conducts heat-mapping, session recording and segmentation procedures to make decisions driven by analysis and psychological data. Read more	Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more
Pricing Options	Free Trial Available Starts at $49.00.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 87% Reviews 74% Momentum 64% Popularity 80%	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 84% Reviews 81% Momentum 64% Popularity 69%
SaaSworthy Awards	# 1 Fastest Growing	Not Available

Features

Total Features	6 Features	5 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 3 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes. Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Split Testing Splits web traffic among the different variations of a webpage being tested Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not Test Scheduling Allows the user to test the application at the scheduled time Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time. + 2 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.4/5 17 user ratings	3.8/5 534 user ratings
Rating Distribution	Excellent 47.1% Very Good 41.2% Average 11.8% Poor 0% Terrible 0%	Excellent 11.2% Very Good 64.6% Average 18% Poor 3.2% Terrible 3%
User Sentiments	Not Available	A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve
Review Summary	Not Available	Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability.
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Pricing

Pricing Options	Free Trial Available Starts at $49.00.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Solo $49.00 $49.00 per month Team $199.00 $199.00 per month Agency $799.00 $799.00 per month	Adobe Target Custom
	View Detailed Pricing	View Detailed Pricing

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