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| Description | Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Read more | Nielsen Global Connect is now NielsenIQ. They provide global retailers, manufacturers, and partners with the most comprehensive data, analysis, and insights. The open platform powered by Microsoft® Azure allows you to integrate diverse data sets so you can measure areas of growth, predict the future and decide what action to take next. The predictive analytic and activation solutions answer your most pressing questions, including where to place, how to price and when to promote your products, eliminating guesswork, and delivering confidence. Read more |
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Accurate Digital Measurement, Comprehensive Analytics, Valuable Customer Insights, Easy to Use Interface Limited Publisher Availability, Outdated User Interface, Data Accuracy Concerns, Lack of Granular Data in Specific Areas |
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Comscore is a widely-used digital media measurement platform praised for its comprehensive data, particularly its audience insights and reach/frequency metrics. Users appreciate the platform's ability to track consumer behavior across various devices and platforms, enabling informed decision-making for media planning and advertising strategies. However, some users express concerns about the user interface, which can be clunky and difficult to navigate, particularly for new users. Additionally, data accuracy and the platform's limited availability for certain markets or platforms are common points of feedback. Despite these shortcomings, Comscore remains a valuable resource for agencies and businesses seeking trusted data for digital performance analysis. |
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Nielsen Global Connect Custom |
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| Company Details | Located in: Reston, Virginia Founded in: 1999 | Located in: New York, New York |
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Not available https://www.nielsen.com/us/en/solutions/nielsen-global-connect/ |
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