Choozle vs Basis Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Choozle

Demand-Side Platforms (DSP)

4.3 207 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Basis

Demand-Side Platforms (DSP)

4.6 271 user ratings

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Overview

Description	Choozle is a self-service digital advertising software platform with control at its core. Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. Read more	Basis, is the first of its kind SaaS advertising solution unifying prgrammatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Read more
Pricing Options	Free Trial Not Available Starts at $99.00. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 67% Popularity 86%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 62% Popularity 80%
SaaSworthy Awards	# 5 Fastest Growing # 4 Most Popular	# 2 Fastest Growing # 5 Most Popular

Features

Total Features	15 Features	15 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.3/5 207 user ratings	4.6/5 271 user ratings
Rating Distribution	Excellent 50.2% Very Good 37.2% Average 9.7% Poor 1% Terrible 1.9%	Excellent 69% Very Good 26.9% Average 3.7% Poor 0% Terrible 0.4%
User Sentiments	Excellent Customer Support, Easy to Use Interface, Extensive Targeting Options, Affordable Pricing Limited Reporting Functionality, Occasional Technical Issues/Bugs, Confusing Retargeting Setup, Slow Platform Performance	Excellent Customer Support, User Friendly Interface, Extensive Targeting Options, Robust Reporting Capabilities Slow Reporting Generation, Unintuitive Navigation, Occasional Platform Glitches, Limited Bulk Editing Functionality
Review Summary	Choozle users appreciate its user-friendly interface, extensive customization options, and robust reporting capabilities. Reviewers highlight its intuitive drag-and-drop functionality, which simplifies event creation and management. Choozle's ability to seamlessly integrate with other platforms, such as Salesforce and Marketo, is also praised. Additionally, users commend the platform's analytics and reporting features, which provide valuable insights into event performance and attendee engagement. However, some users have noted that Choozle's pricing can be a deterrent for smaller organizations or those with limited budgets.	OverallThe majority of reviewers laud Basis' user-friendliness and intuitive interface, citing it as a major advantage. Additionally, many users appreciate Basis' customizable dashboards and in-app training materials, which make it easy for teams to learn and use the platform. However, some reviewers have expressed dissatisfaction with Basis' customer support, particularly regarding the lack of phone support and slow response times.
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Pricing

Pricing Options	Free Trial Not Available Starts at $99.00. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	ChoozleGo $99.00 $99.00 Pay as you go ChoozlePro Custom	Basis Custom Plan Custom
	View Detailed Pricing	View Detailed Pricing

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