Campaign Monitor vs VerticalResponse Comparison

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Campaign Monitor

Email Marketing Software

4.6 45 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VerticalResponse

Email Marketing Software

3.7 494 user ratings

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Overview

Description	An email marketing software that fuels your email marketing campaign with its intuitive drag-and-drop interface. Create emails with its email app-builder and make them look more attractive with hundreds of professionally designed templates. With Campaign Monitor, send timely emails to keep your customers engaged with its unique visual journey designer. It mines your customer’s data and sends them relevant emails that suit their individual interests. It also taps into the behavioural data of your customers that helps in building a one-to-one relationship with every subscriber. It offers you a number of tools that helps you in growing your email list and reaching a bigger audience. Read more	VerticalResponse is a solution that provides your business with the necessary capabilities to create, implement and track a successful email marketing campaign. Using this solution you can create professional looking emails customized to the look and feel of your brand –– and are optimized for every device –– in just a few minutes. With the scheduling functionality, you can automatically set the email to send at the time that is right to your business. You can also use VerticalResponse to automate the time that your emails are sent to your contacts. VerticalResponse helps you boost revenue and improve conversion rate by directing your visitors to a custom landing page. To create these emails, you don’t need to have any coding knowledge. All you need to do is select a template, edit and publish. This solution also enables you to track the success of your campaign by monitoring open rates, clicks, devices, and locations. Read more
Pricing Options	Free Trial Available Starts at $2.9. Offers Free-forever plan.	Free Trial Available Starts at $13.0. Offers Free-forever plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 70% Momentum 66% Popularity 83%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 82% Momentum 66% Popularity 77%
SaaSworthy Awards	# 6 Fastest Growing # 9 Most Popular	# 13 Most Popular # 12 Most Popular

Features

Total Features	23 Features	21 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 18 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 45 user ratings	3.7/5 494 user ratings
Rating Distribution	Excellent 62.2% Very Good 37.8% Average 0% Poor 0% Terrible 0%	Excellent 28.1% Very Good 36.6% Average 23.5% Poor 5.1% Terrible 6.7%
User Sentiments	Excellent Customer Support, Ease of Use, Great Email Templates, High Email Deliverability Limited Customization Options, Limited Email Template Builder Functionality, Slow Loading Times, Confusing List Management Interface	User-Friendly Interface, Affordable Pricing, Effective Email Marketing, Comprehensive Analytics Outdated Templates, Occasional Technical Issues, Limited Design Flexibility, Email Deliverability Issues
Review Summary	Campaign Monitor is a popular email marketing software praised for its user-friendly interface, comprehensive features, and excellent customer support. Reviewers appreciate its robust automation capabilities, customizable templates, and detailed analytics, making it suitable for businesses of all sizes. Many users highlight its intuitive drag-and-drop email builder, which simplifies campaign creation and allows for personalized content. However, some reviewers mention occasional technical issues and limited integration options as areas for improvement. Overall, Campaign Monitor is highly regarded for its ease of use, feature-rich platform, and effective email marketing solutions.	Users generally have positive experiences with the software, praising its user-friendly interface, extensive email marketing features, and responsive customer support. However, some users have reported occasional technical glitches, limited customization options, and a lack of advanced features. Additionally, pricing concerns have been raised, with some users expressing dissatisfaction with the cost of certain plans. Overall, users find the software to be a reliable and effective email marketing tool, but suggest room for improvement in terms of customization and pricing.
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Pricing

Pricing Options	Free Trial Available Starts at $2.9. Offers Free-forever plan.	Free Trial Available Starts at $13.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Lite $12.00 $12.00 per month Essentials $2.90 $2.90 per month Premier $159.00 $159.00 per month	Basic (Email Marketing) $13.00 $13.00 per month Pro (Email Marketing) $19.00 $19.00 per month Free (Surveys) Free Basic (Surveys) $19.00 $19.00 per month
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