AppNexus Programmable Platform vs Advocado Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppNexus Programmable Platform

Demand-Side Platforms (DSP)

View Details

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Advocado

Demand-Side Platforms (DSP)

View Details

Overview

Description

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. Read more

Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Tracking the consumer journey from the offline world to the digital world is a challenge that limits opportunities for advertisers. Even combining data from multiple sources and providers may not paint a complete picture of how campaigns are performing. Campaign performance information may be delivered weeks or even months after the fact, eliminating any opportunity to optimize. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Starts at $250.00.

SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

60%
Momentum

62%
Popularity

85%

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

60%
Momentum

60%
Popularity

79%

Features

Total Features	14 Features	8 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 7 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 3 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $250.00.
Pricing Plans Monthly Plans Annual Plans	AppNexus Programmable Platform Custom Plan Custom	Advocado (One-time) $250.00 $250.00 one-time payment Advocado $416.58 $499.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Amazon DSP 4.6 17 ratings AppNexus Programmable Platform Vs Amazon DSP Admixer.DSP 4.9 7 ratings AppNexus Programmable Platform Vs Admixer.DSP Admedo AppNexus Programmable Platform Vs Admedo Avazu Mobile DSP AppNexus Programmable Platform Vs Avazu Mobile DSP Platform.io 4 1 ratings AppNexus Programmable Platform Vs Platform.io	Amazon DSP 4.6 17 ratings Advocado Vs Amazon DSP Admixer.DSP 4.9 7 ratings Advocado Vs Admixer.DSP Avazu Mobile DSP Advocado Vs Avazu Mobile DSP Adform Demand Side Platform 4.3 4 ratings Advocado Vs Adform Demand Side Platform Platform.io 4 1 ratings Advocado Vs Platform.io
	View All AppNexus Programmable Platform Alternatives	View All Advocado Alternatives