AppNexus Programmable Platform vs AdServerMods Advanced DSP Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppNexus Programmable Platform

Demand-Side Platforms (DSP)

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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdServerMods Advanced DSP

Demand-Side Platforms (DSP)

View Details

Overview

Description

Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. Read more

AdServerMods : Elevate operational performance of Adservers and Adtech platforms.Advanced modules and solutions that drive performance into programmatic advertising. Building an ad network has never been so easy as per the Market, But they make it easy offering you a custom solutions. A Unique platform with White-Label. Self-service system with Full-featured ad serving options. Top Ad formats, Detailed Statistics and Reports, OpenRTB Integrations, Conversions tracking are included. Features like VAST / VPAID / VMAP, XML feeds. HTML5 Zip, VAST Wrappers, Header Bidding Features can be added on need basis. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

60%
Momentum

62%
Popularity

85%

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

70%
Reviews

60%
Momentum

60%
Popularity

63%

Features

Total Features	14 Features	3 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 7 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	AppNexus Programmable Platform Custom Plan Custom	custom Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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