Applicata vs Gravito CDP Comparison

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Applicata

Customer Data Platform (CDP)

Get Free Advice

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gravito CDP

Customer Data Platform (CDP)

Get Free Advice

Overview

Description

Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, the software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Read more

Gravito CDP - consumers are in charge of their own data and companies have up-to-date information on consumer consents. Gravito service allows centralized consumer consent and collection of observed data from various digital touchpoints, merging it with personal data in a secure manner. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

61%
Popularity

62%

70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

78%
Reviews

60%
Momentum

60%
Popularity

60%

Features

Total Features	5 Features	5 Features
Common Features for All	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Startup Custom High Growth Custom Enterprise Custom	Gravito Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Acquia Marketing Cloud 4.2 150 ratings Able CDP Applicata Vs Able CDP Zylotech Applicata Vs Zylotech Captain Metrics Applicata Vs Captain Metrics LeadSpace 4.4 170 ratings Applicata Vs LeadSpace	BSI CDP Gravito CDP Vs BSI CDP Captain Metrics Gravito CDP Vs Captain Metrics Concord Technologies 5 1 ratings ConsentGrid Able CDP Gravito CDP Vs Able CDP
	View All Applicata Alternatives	View All Gravito CDP Alternatives