Alter vs Freshmarketer Comparison

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Alter

Marketing Automation Software

5 1 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Freshmarketer

Marketing Automation Software

3 1 user ratings

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Overview

Description	Alter as a reliable platform works as a business name generator. Simply put, it enables clients that are company owners to generate their business names, logos and domain names within minutes. The name of the brand is essentially what creates the first impression and Alter simply eases this task. The working algorithm of this software is simple as it requires just a keyword of whatever the brand sells to generate a list of catchy brand names. The names generated come with a preset domain name as well as a brand logo attached to the same. The names generated by Alter are short and easy to pronounce, thus quintessentially being the ideal one for the target audience to remember. A good and short domain name makes it easier for the audience to access the client’s website faster and this, in turn, enhances engagement. Thus, brand names are essential when it comes to marketing and advertising. As it plays a pivotal role in standing out among others. Read more	Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. Read more
Pricing Options	Free Trial Not Available Starts at $20.00. Offers Free-forever plan.	Free Trial Available Starts at $15.0. Offers Free-forever plan.
SW Score & Breakdown	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 80% Reviews 65% Momentum 64% Popularity 76%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 71% Momentum 68% Popularity 76%
SaaSworthy Awards	# 1 Rising SaaS	Not Available

Features

Total Features	5 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	NA	Available

Reviews & Ratings

User Rating	5/5 1 user ratings	3/5 1 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 0% Very Good 0% Average 100% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Starts at $20.00. Offers Free-forever plan.	Free Trial Available Starts at $15.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free Free Premium $20.00 $20.00 per month	Free Free Enterprise $15.00 $18.00 per month
	View Detailed Pricing	View Detailed Pricing

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