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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Target logo
AB Testing Software

3.8 534 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Yieldify logo
AB Testing Software

4.8 33 user ratings

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Featured

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO FullStack logo

VWO FullStack

AB Testing Software

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Featured

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Unbounce logo

Unbounce

Landing Page Software

4.4 1,278 user ratings

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Overview

Description Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more Yieldify is a customer journey optimization platform that brings personalization to the full customer journey. It combines award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. Easily create target segments for user journeys. Build user onsite journey with dynamic content. Defeat cart abandonment with triggered email messages. Discover a tool that makes personalization easy. Read more WO FullStack, the enterprise-grade server-side testing product, you get the flexibility to experiment deep into your stack and build products that shoot up your business metrics. Without affecting performance. VWO FullStack, you can literally test anything. Be it the search algorithms or recommendation engine for your ecommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. Read more Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $64.00.
SW Score & Breakdown

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    81%
  • Momentum
    64%
  • Popularity
    69%

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    79%
  • Momentum
    63%
  • Popularity
    85%

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    63%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    98%
  • Momentum
    68%
  • Popularity
    95%
SaaSworthy Awards
Not Available
Not Available
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# 3 Most Worthy # 4 Fastest Growing

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • NA
  • NA
  • NA
  • Available

Reviews & Ratings

User Rating
3.8/5 534 user ratings
4.8/5 33 user ratings
Not Available
4.4/5 1,278 user ratings
Rating Distribution
  • Excellent

    11.2%
  • Very Good

    64.6%
  • Average

    18%
  • Poor

    3.2%
  • Terrible

    3%
  • Excellent

    84.8%
  • Very Good

    12.1%
  • Average

    3%
  • Poor

    0%
  • Terrible

    0%
Not Available
  • Excellent

    59.1%
  • Very Good

    31.8%
  • Average

    5.4%
  • Poor

    1.3%
  • Terrible

    2.4%
User Sentiments

    A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface

    Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve

    Not Available
    Not Available

    Easy to Use Interface, Extensive Integrations, Effective A/B Testing Features, High-Quality Landing Page Templates

    Inconsistent Mobile Responsiveness, Limited Design Customization Options, Occasional Software Glitches, Basic Reporting Functionality

Review Summary

Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability.

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Unbounce garners mixed reviews from users. It is praised for its user-friendly interface, extensive template library, and A/B testing capabilities, but some criticize its limited customization options, occasional bugs, and expensive pricing plans. Users appreciate its drag-and-drop builder and pre-built templates for creating landing pages quickly. However, concerns arise regarding its limited design flexibility and occasional technical glitches. While many find it cost-effective for small businesses, others deem it pricey for larger enterprises. Notably, customer support is generally well-received for its responsiveness and helpfulness.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $64.00.
Pricing Plans
Monthly Plans Annual Plans

Adobe Target Custom

Yieldify Custom

VWO FullStack Custom

Build $64.00 $79.00 per month

Experiment $96.00 $119.00 per month

Optimize $161.00 $199.00 per month

 
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Screenshots & Videos

Screenshots Adobe target tutorials
+ 1 More
Not Available Not Available screenshots
+ 8 More
Videos Video Thumbnail Not Available Video Thumbnail
+ 1 More
Video Thumbnail
+ 2 More

Vendor information

Company Details

Not available

Located in: London, United Kingdom Founded in: 2013

Not available

Located in: British Columbia, Canada
Contact Details

Not available

https://www.adobe.com/marketing/target.html

+44 20 8123 9918

https://www.yieldify.com/

Not available

https://vwo.com/fullstack/

1 604 484 1354

https://unbounce.com

Social Media Handles

Not available

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