Adelphic vs SmartyAds White Label DSP Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adelphic

Demand-Side Platforms (DSP)

4.5 31 user ratings

View Details

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SmartyAds White Label DSP

Demand-Side Platforms (DSP)

4.5 2 user ratings

View Details

Overview

Description

Adelphic is an enterprise-grade programmatic software that helps brands, agencies, and other large media buyers to engage with their clients/customers across numerous formats and devices like desktop, mobile, digital out of home, TV, audio, etc. The software provides its users with an intuitive platform where they can plan, measure, and execute their campaigns through a self-service platform. It enables marketers to plan, measure, and achieve their media campaigns without compromising on data transparency and scale. Users can target, forecast, and manage new segments by matching their customer data against several registered users through the software. Adelphic allows its users to use known identity attributes such as purchase history, demographics, and web browsing activity to define audience segments. The software enables its users to maintain the identities of one’s customers with the help of this fully integrated platform, which connects offline activities and various devices with real people allowing the users to seamlessly measure and execute campaigns. It is driven by first-party data that brings the accuracy of people-based targetting into program-based ad buying. Read more

SmartyAds White Label DSP is a customizable media buying platform that serves brands, agencies, ad networks, and resellers. It allows users to build their product without having them invest in RTB infrastructure while helping them to get access to the latest technology and generate revenue. This multi-channel ad-buying platform provides the technology to create businesses and offers a clean, safe, and engaging user experience every time. It processes bid requests via OpenRTB protocol and ensures as tags in bid responses successfully. The platform lays down scores of benefits such as it offers a global reach, pays attention to different advertising formats such as mobile, display, native, video, et cetera. It focuses on smart optimization algorithms and follows precise targeting to deliver the messages to the right audience at that too at the right time. Besides, SmartyAds White Label DSP provides quality checks to ensure flawless ad delivery and offers real-time analytics on the dashboard. Additionally, the application includes special features too, such as it performs efficient campaign management, it pays attention to advanced targeting options (like frequency capping, URL targeting, contextual targeting, retargeting, etc.) and provides real-time reporting. It is coupled with suitable modules and extensions, which make it convenient in use on all fronts. Read more

Pricing Options

Free Trial Not Available
Starts at $3000.00.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

75%
Momentum

60%
Popularity

80%

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

83%
Reviews

69%
Momentum

60%
Popularity

62%

Features

Total Features	14 Features	8 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 7 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 3 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.5/5 31 user ratings	4.5/5 2 user ratings
Rating Distribution	Excellent 58.1% Very Good 35.5% Average 6.5% Poor 0% Terrible 0%	Excellent 50% Very Good 50% Average 0% Poor 0% Terrible 0%
	Read All User Reviews	Read All User Reviews

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Pricing

Pricing Options	Free Trial Not Available Starts at $3000.00.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Adelphic $3,000.00 $3,000.00 per month	SmartyAds White Label DSP Custom
	View Detailed Pricing	View Detailed Pricing

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