ActiveTrail vs Ruler Analytics Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveTrail

Marketing Automation Software

4.9 22 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ruler Analytics

Marketing Automation Software

5 2 user ratings

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Overview

Description	ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability. Read more	Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others. Read more
Pricing Options	Free Trial Available Starts at $8.0.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 94% Reviews 83% Momentum 62% Popularity 83%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 69% Momentum 65% Popularity 83%
SaaSworthy Awards	# 10 Highly Rated	# 17 Fastest Growing

Features

Total Features	8 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.9/5 22 user ratings	5/5 2 user ratings
Rating Distribution	Excellent 90.9% Very Good 9.1% Average 0% Poor 0% Terrible 0%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Available Starts at $8.0.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Basic $8.00 $9.00 per month Plus $11.00 $14.00 per month Premium $298.00 $351.00 per month	Small Business Others Medium Business Others Large Business Others Advanced Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Marketing Automation 2 1 ratings ActiveTrail Vs Zoho Marketing Automation MailChimp 4.4 19,734 ratings ActiveTrail Vs MailChimp Campaign Monitor 4.6 45 ratings Ackwire ActiveTrail Vs Ackwire SAS Marketing Automation 5 1 ratings ActiveTrail Vs SAS Marketing Automation	Call Atlas KeyMetric Call Tracking & Analytics 4.9 14 ratings Call Metrics Attribution 4.7 40 ratings Calltracks 4.2 18 ratings
	View All ActiveTrail Alternatives	View All Ruler Analytics Alternatives