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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveTrail logo
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description ActiveTrail is a marketing automation software that helps perform multiple tasks unified. It is a tech SaaS company that assures a 100% delivery rate. Besides, enterprises can ensure smooth, personalised and visually appealing customer services. The software helps in improving conversation rates along with generating revenue automatically. It further helps in strengthening relationships between enterprises and their customers. Moreover, the software is an ideal tool for creating landing pages which have a professional approach and are good at converting leads. Clients have to follow just a few steps to create a professional landing page. SMS software is another beneficial tool that the software offers. Enterprises can use this facility to send SMS to their client base online. Organisations can also engage in building attractive mobile email campaigns that are highly responsive. This increases the reach of an organisation to a large base audience. Moreover, the software is an intuitive web builder which has good mobile responsiveness and high deliverability. Read more Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform. Read more
Pricing Options
  • Free Trial Available
  • Starts at $8.0.
  • Free Trial Available
  • Starts at $251.0.
SW Score & Breakdown

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    94%
  • Reviews
    83%
  • Momentum
    62%
  • Popularity
    83%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    84%
  • Momentum
    62%
  • Popularity
    79%
SaaSworthy Awards # 10 Highly Rated # 19 Highly Rated # 20 Highly Rated

Features

Total Features
8 Features
10 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 5 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.9/5 22 user ratings
    3.8/5 251 user ratings
    Rating Distribution
    • Excellent

      90.9%
    • Very Good

      9.1%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    • Excellent

      47.4%
    • Very Good

      22.3%
    • Average

      10%
    • Poor

      2%
    • Terrible

      18.3%
    User Sentiments
      Not Available

      Excellent Email Deliverability, Exceptional Customer Support, User-Friendly Interface, Advanced Automation Features

      Occasional Technical Issues, Confusing Journey Builder Interface, Limited Reporting Capabilities, Outdated User Interface

    Review Summary
    Not Available

    Overall, Maropost Marketing Cloud receives mixed feedback from user reviews. Praised features include its comprehensive set of marketing automation tools, email marketing capabilities, and robust reporting and analytics functions. However, common criticisms center around its complex user interface, occasional technical glitches, and a perceived lack of customer support responsiveness. Users also express varying opinions on the pricing structure, with some finding it reasonable and others deeming it expensive. These reviews suggest that Maropost Marketing Cloud might be suitable for businesses seeking a feature-rich marketing automation solution but may require additional improvements in usability and customer support.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $8.0.
    • Free Trial Available
    • Starts at $251.0.
    Pricing Plans
    Monthly Plans Annual Plans

    Basic $8.00 $9.00 per month

    Plus $11.00 $14.00 per month

    Premium $298.00 $351.00 per month

    Essentials $251.00 $251.00 per month

    Professional $764.00 $764.00 per month

    Enterprise $1,529.00 $1,529.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Process street integration guide Marketing Journey
    + 3 More
    Videos Video Thumbnail
    + 3 More
    Video Thumbnail
    + 3 More

    Vendor information

    Company Details Located in: Tel Aviv, Israel Located in: Ontario, Canada
    Contact Details

    +1 929-214-1037

    https://www.activetrail.com/

    +1.888-438-3152

    https://www.maropost.com/platform/marketing/

    Social Media Handles

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