Segment |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | ActionIQ enables users to align their process, people, and technology which allows them to deliver exceptional customer experience across every touchpoint. The tool is designed with a data-driven technology that changes the way companies think about the digital transformation, customer journey, customer engagement, and the value of customer data as a core corporate asset. Using the in-built ActionIQ Customer Data Platform (CDP), large organizations can solve chronic customer data fragmentation and thus gain customer intelligence which is needed to co-ordinate experiences across all their brand touchpoints. They help users build an omnichannel smart hub stack that unifies data and empowers teams with the real-time insights they require. The platform lets users gain a deep understanding of their customers which enables them to deliver trust-building and profitable customer experiences at scale. Using ActionIQ, users can drive incremental revenue, hard cost-savings, and achieve new business models while attracting, retaining, and converting more customers. Read more | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more |
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| SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
7 Features
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7 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Multi-step Marketing
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| User Sentiments |
Not Available
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Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems |
| Review Summary |
Not Available
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Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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ActionIQ Custom |
Core CDP Custom Intelligence Custom Automate Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots | Not Available |
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| Videos |
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| Company Details | Located in: New York, New York Founded in: 2014 | Located in: Portland, Oregon Founded in: 2012 |
| Contact Details |
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Not available |
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