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Zubbit makes it easy to add branding to curated content shared via social networks. I use it to overlay a curated article with a branded icon that includes a clickable link back to my website or my client's sites. I've also used Zubbit to add audio or video to the CTA icon, such as when I describe why I think people in my network would be interested in the article. Branding can even be extended to the naming of the short links that lead to the content.
I wish the analytics were better. I'd like to get more information about the clickthroughs or run reports filtered by tag ID's and dates. Be aware that some pages will not work with Zubbit, though that depends on how the web pages are constructed, not a deficiency in Zubbit. Zubbit works with iframe technology and some web pages don't allow that.
Zubbit provides some functionality not seen with other link shortener software. Give it a try and spend the time to set it up and experiment.
Zubbit allows me to curate content for my clients and promote the articles through social media, but with the added benefit of branding and CTA links. We're seeing an average of about 1.5% to 2% clickthrough rates. The best part about this approach is it allows my clients to increase their exposure via social media without paying for custom content development.
Sharing for these posts sometimes outperforms sharing of original content.