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ZoomInfo Sales OS is widely praised by users for its comprehensive database, ease of use, and valuable insights into prospect activity and company information. The platform excels at streamlining prospecting, providing accurate contact information, and integrating seamlessly with CRM systems. However, some users note data accuracy issues, particularly with outdated information or missing contacts and limited geographic coverage, especially outside the US. A recurring concern is the platform's cost, which can be prohibitive for small businesses and startups.
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I like that when prospecting I have mutliple numbers to reach someone.
The "ratings" that appear by someone's name is not always accurate. I have called people with an A rating that have not been there for a few years. Just want consistency,
It is helping me find the correct point of contact. I don't like going through the operator at the main line so it gets rid of that step if there is a direct extension.
easy to understand layout. For the most part pretty accurate contact information
A lot of garbage companies out there. Have to sort through the active brands and the ones no longer in business
Helping me find qualified prospects...also really like the hierarchy feature to see who the key players at companies are
The most striking feature of ZoomInfo Sales OS is the best place to create a prospect database, which finally gets you potential leads that is too affordable as far as price is concerned. As far as navigation and search criteria are concerned, it is the best tool to filter particular industry verticals and find contacts and industry details, you can export leads into excel for email outreach. As I said, it is the most convenient tool if you ever need prospect Information.
you can scoop and Salesforce integration. You can customize the list, and you get the latest intent and alerts that definitely saves time when need to you outreach prospect.
The only thing most email of prospect is outdated as a result email often get bounced and for that, I need to update the database, in order gets value for money.
It helps me to create a sales database whenever I need it. Plus point is its integration with Linkedin Sales Navigator that way, gets a good prospect. I can email a list of prospects & export a list of customized leads. Helps with the research of particular industry verticals and along with decision-makers details. It helps scoot thousands of leads at one go, that way it saves a lot of time. It made life easier while doing email campaigns with quality account qualifications and ready-made email addresses of prospects.
There's a lot of direct contact information and an indicator of which people are likely to engage by phone, email, etc. This helps me prioritize who to call in a large data set. I also like the intent feature - I am still digging into this one and how to best use it, but I can tell it is a helpful tool. There is great support including on-demand webinars (from past recordings ) and I have joined a live webinar with great opportunity for Q&A
There is almost so much great info that it is hard to determine which features to use first (and so which webinar/tutorial to take first). Maybe a "quick start guide" or something that somehow prompts a new user to check out a feature they haven't clicked into yet.
Sales OS is saving me time by allowing me to connect with possible users of my product, and giving me intel on the marketplace (sales opportunities). I have been able to reach contacts that would have been hard to find on my own. For example I found a (past) customer whose contact info I did not have (they left an online review... positive... but I didn't have their full name!) Using Sales OS I was able to find their direct contact info
The amount of data at a moments notice which allowed me to save a lot of time
incorrect contact info sometimes but more often than not it was accurate
problem of wasting time researching
Very accurate company information with a wide database.
The software is very expensive. While I understand the complexity of the software, it is often challenging to afford this as a smaller company.
Helping me find the people I need to speak to and giving me accurate contact information.
Intent searches, the ease of use, CRM integration
Sometimes it doesn't have the most updated contact information where people no longer work there
Accessing more companies that fall into our domain that we would like to partner with, intent searches to narrow down who might be looking for our services.
Drills down on the right titles, buyers with influence and decision-makers likely to take an intro meeting or buyers that are tire kicking - to take note of my firm's solutions. Easy to use, integrates and I use it on a daily basis to download new contacts, and look-alikes for my outgoing prospecting.
Sometimes I find outdated contact information or a past email that no longer works, but for the most part it's helpful.
ZoomInfo Sales OS helps to identify and REACH the right prospects, and gives an organizational map as to where in the organization they fit and if they're likely profiles to engage with.
ZoomInfo democratizes the way small businesses can compete with larger ones. If you use zoominfo correctly, you can run the same exact "plays" sophisticated go-to-market orgs run.
There are no downsides. Zoominfo is always developing new products to stay ahead of the curve.
I'm a startup in the beginning stages of going to market. Zoominfo allows me to understand who is researching my product, which company visits my website and then gives me the data i need to reach out to them.
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The features that provide the most value include: Intent, Sccops, Org charts and of course, all of this information comes together in a unified platform that is VERY intuitive for even a novice user.
Having to subscribe at the ELITE level to get workflow. Workflow is a feature that will enable a LOT of automation and I will certainly justify it, but I wish that feature came at a lower level of subscription.
Don't let the price scare you away. The quality of the data FAR exceeds other tools.
Finding and identifying all of our target accounts in a given geographic region using an extreme amount of inclusions and exclusions used to take weeks - that timeframe has been reduced to minutes.