Zinklar Reviews

Using Zinklar products helped us define a project in less than three hours. Definitely it´s speed!

The least helpful was the lack of "visibility" of the target, since the business model in on line

Co-creation of a concept for a cause product

The fast turnaround is fantastic and the technical support is great

I would like the dashboard to look more sophisticated and make it easier to review the statistical significance of results.

It seems to be incompatible with my organisation's software so I frequently have to log out and back into Citrix to make it work. Occasional the matrix questions corrupt and duplicate the entry above.

Es una gran herramienta que permite ser más ágiles y eficientes en la toma de decisiones del negocio, generación de estrategias. Ayuda a tener presente al consumidor, generar una comunicación más efectiva y en caso de ser necesario tomar acciones oportunas para que el resultado sea el esperado.

Todo bien. No hay nada que me desagrade.

Pruebas de concepto, evaluación de campañas, entendimiento de insights de los consumidores.

The team is so professional. They are also always willing to help me to get the best of the platform.

And I love, how faster I can get results.

Some limitations of the questionnaire programming regarding logic or connected questions.

Zinklar helps us to answer some quick business questions.

La rapidez con la que se pueden generar evaluaciones publicitarias y el fácil manejo de la herramienta para obtener insights de diferentes temas.

En algunas ocasiones se queda corto en la carga de preguntas que tengan como opciones de respuesta videos o en el flujo de las preguntas en las parte del Y o el O.

Zinklar es una herramienta que permite obtener insights de forma rápida y sin contratiempos.

Me ha facilitado la generación de argumentos de venta.

Fast response and the ability to obtain insights in 3 hours or less.

Lack of establishing quotas unless you are a premium member, effectiveness of classification in word clouds.

Consult complete coverage of your membership

Quick, immediate business questions. It has given us the ability to action quicker on impromptu business questions and shorten delivery times.

You have templates for different studies but you can also customize the questionnaire completely. You get results in 1 day or less for high incidence target groups. Very cost efficient tool.

If you have a target group with very low incidence, the fieldwork would take longer and the cost would be higher.

We use Zinklar when we need to get fast and relevant insights. It can be to validate concepts, TVC, key visuals, names, claims, etc. or to get a better understanding of our consumers and our products (awareness, consideration, etc.)

Main advantadges compared to traditional research is SPEED & DoItYourself service.

No need to wait to get results, as in 3 hours you can have figures to take right decissions when you miss user's insights.

You can develope your own forms in short time, either from scratch or based on standarized patterns (or your previous forms).

You can fine tune segmentation based on interests, not just demographic data.

You have technical assesment available.

Obviously, it is more expensive but it is worth in many occasions.

For long surveys, or complex ones, it may not fit.

You need to have experience to design good forms and to read results, but you also have technical assessment available.

You need to anticipate the payment and are obliged to use the money within a limited period of time (sometimes can be short).

Different kind of research to get insights from your target (product test, purchase habits, usage habits...).

Easy to use, reliability and good customer service

Difficult to launch surveys to soho-small medium enterprises target

Zinklar covers our needs related to agile market research. You can get usefull insights in a very short time.

The software works well, you can have survey results in 48 hours, and as soon as fieldwork ends you already have data processed. Client service from Zinklar are always open and happy to help me either with the quotation, or the questionnaire design, they are easy to approach and always make follow up of the project. Fast to receive results, real time dashboard

not much filters in the dashboard, just the basics. Since I don't use the software that frequently, sometimes I find it difficult to play with the dashboard, to see answers in one way or another, but in general the platform diagram the answers in an easy to understand.

When I think of zinklar, I find it as a fast option to answer some tactical questions, it would be great to be able to run more complex research, even evolve it to include more research methodologies like product testing.

It would be great also to have questions template for questionnaires already in the platform according to different research methodologies: Concept Testing, Usage & attitudes, Max-Diffs, client service, shopper, etc. Specially in the concept testing I like an specific tool that is call highlighting tool, it would be great to have it in Zinklar.

Don't be afraid to use it, it is very intuitive and the client service team is always happy to help and give you training about the platform

I choose zinklar for fast answers, some exploratory projects, and also concept testing. I've had the posibility to run fast studies in countries in central america and the caribbean