Zeotap Reviews

- The ingestion from all our own site data, CRM data, media tagging is very simple and syndicates well in the platform

- We can have custom variables which help us map up more granular

- The syndication when pushing custom segments to DSP is very high and at an greater level then our previous CDP (Neustar)

- 24h support. We get anwsers really fast both from tech and customer support.

- The data sources lack some values in the UI. We cannot at the moment see the audiences and records we have for each data source that has been ingested. This has to be done at a specific step. Would be easier if it had been showed direct in the UI at first step.

- We cannot delete audiences completly. Just archive them, which makes naming convention a little messy.

If you want to drive Precision Media by collecting the right audiences, integrating consumer data touchpounts Zeotap is a technically advanced system to aid in this. And with an easy UI and audience management section which makes the segmentation and syndication very user friendly.

Having a CDP as Zeotaop will help in building a meaningful connection with consumers. Which improves sales, increases ad relevance, reduces media budget wastage and prepares for ad tech ecosystem changes.

- Have one platform where we collect all our data signals

- Use Zeotap to bridge offline and online data – i.e. cohesively use CRM data in programmatic media and social campaigns

- Move audiences from upper funnel (3P data categories) to lower funnel (subscribers)

- Test and Assess the ID+ Cookieless solution so that we are prepared for the cookieless world

Unity, Zeotap's Platform to launch personalized clusters

Not very accurate forecasts (by gender, by region, by age...)

Understanding the origin of data clusters we manage

The ability to build your own segments based in the data suits you best

To be able to do overlaps and exclusion rules

To target people using travel apps

How easy it is upload data and match with Zeotap's records! Easier than Facebook/Google/LinkedIn with better results.

I'm yet to find anything on Zeotap I dislike :) Maybe.. the one thing I would say is there isn't any documentation that's made immediately available. There's likely a reason for this, though..

have a chat with them, they're super approachable and will tell you honestly what they think they can bring to the table.

Audience size! Zeotap have been able to increase our audience sizes significantly making some projects more viable than previously assumed!

Service and Support is amazing and the tech is state of the art. We have been using zeotap's data to target our campaigns and store clients' first party data. We found that the platform is easy to use and very intuitive. They are on the forefront of innovation with a solution that will help brands and agencies to go beyond cookies.

Price is in the upper end, and several less expensive solutions offer a similar service for less. The company is not discounting their prices even for clients that have been with them for a long time and contract lenght is fixed to at least one year. I would have liked a trial period before committing to their solution, but the sales team did not offer the trial, instead asked to commit at least for a year.

I would suggest choosing zeotap if you are looking for a complete solution on the market. You will get the Ferrari of next-gen CDPs and amazing technology evolving everyday with an amazing team.

However, if you have a low budget or don't want to commit long term, this is not the solution for you.

We can get the best 3rd party data in the world, analyze and store 1st party data. Thanks to this solution, we are able to collect data from several sources and in different ways. This means we can create a unified view of the customers. This tool enhances targeting capabilities and allows for very specific segmentations. Without a solution like this one, we were unable to understand customers' behavior completely. The tool that zeotap offers allows to use only one platform to address all the marketing needs on the data side without the need to get multiple solutions.

super user-friendly, quick interface, and great support team

lack of feasibility of a user guide at hand

Audience model building and cultivating towards digital marketing campaigns

Throughout our partnership, Zeotap has always showen transparency both in terms of the source of their data and in its delivery on our server. Their reactivity is another strength of the company, showing concern for the added value that their data generates to our business. Thus, they position themselves more as collaborators than partners, ensuring that the partnership is beneficial to both parties.

As the online advertising market is constantly changing, it would be useful if Zeotap would have more options for the anonymous user identification. Cookie based data starts to become risky, important insights about online consumers are lost, the cross-device identification is problematic and list can continue. Obtaining hashed emails for example would be a better option to replace the 3rd party cookies.

Zeotap is helping us to better target our online campaigns, by enriching our own Data Base with purely declarative socio-demographic user attributes. Thus, our ads are displayed to the right users and we achieve to always deliver higher KPIs to our clients.

Identity Resolution with ID+, Data Enrichment, Great Variety of Ad-Destinations

No insights why ingested data failed

Some features at UX

Data Enrichment, Audience Segmentation, Profile Synchronisation, Prepare for Cookieless future

1. They have a very easy UI in all sections.

2. The matchrates we have when pushing segments to our destinations are better then our previous CDP Neustar.

3. The support from our Customer Success Manager is excellent, he is always available and help us out in all different initiatives.

1. It's a high cost so a company really need to make sure they have the commitment to go all in to make sure the investment brings value to their business.

2. Long term it would be interesting to see how Zeotap can work more together with Amazon to enable a ingestion to AMC.

1. First Party Data Expansion - Use 1P seed audiences to build larger segments using lookalike modelling capabilities in Zeotap.

2. Data Enrichment - Drive deeper understanding of our 1P data by using Zeotap to fill out more of the profile of the IDs we provide.

3. Frequency Controll and Audince Suppression - Reduce over delivery (high frequency) of media to consumers.

4. Futureproofing - Test and Assess Zeotap ID+ Cookieless solution so we are prepared for the cookieless world.

5. Consumer Journey Tracking - Move audiences from upper funnel (3P data categories) to lower funnel (subscribers).

Identity ID+, Segmentation, Push Destinations.

Some features at UX are not easy to understand.

Prepare for a cookieless future & additional audiences.