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AI-driven writing and editing software to make your content better
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Writer has a number of tools that help with content creation. From helping with blog construction to recapping videos and webinars. This is a huge timesaver from how things were done previously. Being able to upload a URL or video link for transcripts and recaps is a big deal.
There can be a bit of a learning curve when using different tool/templates. It seems a bit intimidating until you get in and play around.
It's saving time creating outlines, content, and recaps. This was all done manually before, and Writer is saving immense amounts of time. They are continuing to add new features which have been extremely helpful each time.
Templates for more flexibility when creating work
Not as much brand recognition as other generative AI
Creating text for lessons based on detailed outlines
The comprehensive style guide builder is by far my favorite feature. As an agency copywriter, part of my responsibility is ensuring all content we produce for our own website and for our clients is consistent. That means I have to be able to catch off-brand phrases and words quickly. The terms feature is great for that. Also, the built-in inclusive language detector is great. The fact that it works right in the Google workspace is huge for me and my agency since that's our platform of choice.
The summary tools have also come in quite handy. My agency has a lot of client meetings and team brainstorming sessions, and being able to summarize those meetings is a real time-saver.
The proprietary LLM for Writer was a great selling point. I really appreciate that it did not use copyrighted material in its dataset. There's an ethical, humanistic value to that.
Lastly, the AI chatbot feature is about on par with that of larger platforms and is helpful for devising subject lines, headings, outlines, doing research, etc.
It would be the ultimate marketing agency copywriter tool if it allowed me to create different style guides for our different clients. Switching between different voices can be a challenge, and being able to select different style guides would accelerate my work.
The limits on some of the features seem a little spartan. Especially the summary features.
More templates would be very valuable, too. Jasper AI, for example, has templates for just about every possible copywriting deliverable, from ads and social media posts to emails with different conversion structures.
The jump in price from Team to Enterprise is quite large, especially if the style guide is the primary tool I'd like more people in my organization to have.
Solving the problem of extensive time proofing my organization's content and ensuring it's on brand.
Writer helps me outline and plan blog posts quite easily. I also like the 'recap' feature, which recaps content based on audio or video recordings. With Writer, I can develop content efficiently and use my extra time to focus on more strategic work (content planning and marketing strategy, etc.). Finally, I appreciate that I can 'train' writer to develop content in a format that will resonate with my audience.
In the blog writer, I wish we could prioritize the items in an outline, and tell writer how to weigh outline points. Sometimes I feel like writer develops more content around less important paragraphs and/or topics, and I'd like to be able to tell the platform which paragraph(s) to keep short and which to expand upon.
Writer is helping us develop 'quick' content (event recaps, blogs about our own capabilities, etc.) quickly. That allows us (the marketing team) to spend more time developing thought leadership content, planning our marketing strategy, etc.
I like that Writer is at the intersection of Grammarly and ChatGPT. If I could only put Canva and Writer.com together, then I would be incredibly happy. Or, if I could have Writer replace my Audionotes or Zoom transcription service. Then it would be perfect. I like how I can directly link a source for my writing prompts. I like that Writer.com feels more private and confidential. I also like that Writer.com can provide me with actionable data and insights into tailoring my communications to fit my audience best.
It cannot be my personal Co-Pilot like ChatGPT. I feel like Writer is best used for specific situations. ChatGPT is more universally useful.
It is helping me create copy for my social media needs.
I was working in Writer before ChatGPT became available, and I'm still working in Writer. The "write more" feature is one of my favorites, as are the templates - they make things so easy. I have used many other genAI tools, and I still come back to Writer. I love the recaps builder. For daily use - I use it constantly while writing - built into all of my apps. There's nothing out there that compares to Writer at the enterprise level - being able to train it on your data and have style guides at the ready - can't touch that.
Sometimes I'm not getting the best results in the "ask writer" area - I test prompts across three or four different GenAI tools, and Writer doesn't always come out on top.
I use Writer a lot for developing learning scenarios, associated learning outcomes, and context statements. Recently, I've been working on scenario-based learning content and I've used Writer to help me build out the scenarios. It's like having someone workshop your work for you while you're working on it.
I like that it integrates with my work!. The plug in helps throughout using the browser, And the download works well with my Mac so writer is with me no matter where I am typing.
When I use the blog writer to build a blog post it uses a lot of language that it subsequently flags as not fitting my prescribed writing rules. It would be nice if the content the AI spits out also matches the pre set rules and parameters for writer so there is less editing needed.
I subscribed primarily because of the Magic link tool so it helps me link new content with previous content on our site or products on the site in a pretty quick, seamless way. That was worth paying for and the additional normal features became ingrained into my daily tasks.
Writer allows me to have my work reviewed and identify areas for improvement more easily. The ability to generate blog outlines and social posts saves me a ton of time.
I wish the recommendation to fix confusing or long sentences were more robust
Saves me time on generating content so I can focus on higher value tasks
Ease of use and time to value for the use cases I need to solve for
Latency of prompt requests, feels slower than competitors
To get over my writers block so that I can product content faster
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I use it to write marketing emails based on longer form content I've published, as well as converting webinars into blog posts or articles. Super easy to use, no matter your experience with AI platforms.
Need to be sure to fact check, even when accurate sources are used.
I'm able to produce more content in less time and get great subject line ideas.