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Though there are multiple plugins available to create quizzes the ability to showcase products, posts, or any custom post type based on the quiz is a very interesting way to showcase targeted products to the users.
Two things that I dislike are:
- The recent update made it a bit buggy and while adding the final items based on the categories or tags, sometimes it shows them in asymmetric manner even when the rows and columns are selected
- There should be an option to add conditional logic between two custom field types
WP Guidant allowed us to create a guided showcase of locations for a travel website that we built. After the user has filled in all the queries or chose the provided options, selected packages are shown and leads were generated.