WordStream Reviews

PROS: WordStream is impartial in that it will give me suggestions other than increase daily budget, which is generally what AdWords does. WordStream allows me to more smart with my accounts smarter and delivers more conversions for the same budget.

CONS: The desktop interface is not as friendlt when viewed using smaller monitors (i.e. netbooks). It's difficult to see the information I need such as metrics and more.

PROS: I love that I have a centralized location where I can manage Google and Bing. I can easily spot differences in the performances of those accounts, and immediately recognize opportunities and wasted spend. With direct access to a Wordstream consultant over the phone, I can say I have a profssional who makes sure our campaigns flousirh and go from strength to strength.

CONS: There are a number of ways that the interface could be enhanced. I don't like that the date ranges are not flexible. I wish I could easily pick a keyword and determine specifically the search phrases that are activated by that term.

PROS: WordStream offers great set of features and easy to use UI that helps you to simplify the management of all your PPC accounts. If you are not familiar with this kind of products the support service from this product would encourage you to practice and start creating and playing with various campaign set up and targeting options, this is great way for understanding the PPC.

CONS: There are not enough tools for managing display network ads but I believe they already work on this one. We need other 3rd party solution so we can better track the PPC generated calls and to add more value for rolling out Call tracking in UK.

PROS: This tool lets you know which areas need improvements and it shows you the opportunities on how to improve your campaigns. You know what needs to be improved, what kind of changes your campaigns need and it allows you to publish your campaigns effortlessly. It keeps you informed and it shows you the areas that need to be addressed with your own accounts.

CONS: The cost is little high for small sized businesses who have hourly billing or for clients who have small budgets.

PROS: Wordstream encourages me to optimize the PPC by myself. The consultant is great and we managed to reduce our average CPC. Other software we tried before this one didn’t allow us to oversee the situations at the end or to be in control of the process, thankfully this is not case with this product.

CONS: I’m not fan of CPA goal tracking in the software because we have Bing conversion tracking issues and because of this CPA shows up much higher results and this means that the data is inaccurate by KPI but I think this is more Bing’s issue. I’d like to get BING ETAs within the dashboard.

PROS: Managing and setting up your advertising campaigns for Google and Bing is a tad easier with WordStream. Accuracy is highly improved and expenses are significantly reduced. In addition, their customer service were very helpful and just simplified the onboarding process for us, whether we are advanced PPC users or beginners.

CONS: The user interface of a few advanced functionalities are based on flash and could really use some improvement.