Wicked Reports Reviews

I love the ease of use - the dashboard and all important reports are easy to navigate while still going deep. Also, WR's recommendations with the data help with building strategy.

Being able to easily see % of traffic to each part of the funnel (TOF, MOF, etc) but I think updates are coming to remedy this soon.

WR solves the issue of pulling all the data points over time into one platform where we can easily view the information form a variety of angles.

We can see the effect of our ads using multiple attribution models. We also have a longer sales cycle so we can track our users longer than the ad platforms can. Wicked also has a ton of tools besides just ROI measurement.

There is a learning curve, but there is a lot of documentation and help to get you going. Even after using it for 4 years though there are still reports and charts that I'm still discovering.

It helps us measure the true ROI of our ad spend and marketing efforts. It's hard to rely on the ad platforms like FB and Google to accurately measure ROI because of our longer sales cycle and our subscription revenue.

Wicked Reports makes it super easy for us to see how our marketing efforts are performing.

Sometimes it takes a bit to switch between reports

Better FB ads attribution so we can see how our marketing dollars are working

Love being able to pull in data from multiple sources so I can see the complete picture of how our marketing + spend is performing. Enjoying the data visualization elements they've built in.

With all this information at your fingertips, it can be overwhelming slicing and dicing the data to get the answer you're looking for. Wish reporting could be in live time.

Attribution

Love the multiple attribution data. We require all of our clients to have Wicked Reports so we can get accurate analysis of ads across multiple attribution points.

A few bugs here and there but support is always willing to help very quickly.

Wicked Reports solves the missing data from Facebook due to the IOS tracking. This is a huge benefit for us as an agency as there are many times without WR we may have turned off campaigns when data proves sales were made in Wicked Reports.

I can login to see overall marketing success or failure, or I can get granular and dig deep into the data to see what is working well over time.

Not sure if this is a dislike, but would be amazing if I could trigger action based on rules to change something on the fly with our marketing.

Knowing what works and does not work from a marketing standpoint. Also, if I have an epic day, I can dissect all of the variables that were involved and then recreate

Having all data accumulated in one location.

Contact size can cause it to load slowly

Showing true attribution for Digital Ads

We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget.

I think the tool is not 100% intuitive from the beginning and it takes a while to work yourself into it. After you have done that effort though, the tool is extremely helpful.

We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget.

It's one thing to put together a killer marketing plan, it's another to measure its performance and then execute upon the stories that your data is telling you. THIS is Wicked Reports power. Broad enough for the daily smart decisions, granular enough to find the holes in your beliefs. THIS tool has helped our agency 25x several clients.

huh? Nothing --- I can see issues if your processes aren't tight. But that's not on Wicked.

The perfect balance between paid media and owned organic media.

Packed with features outside of attribution. Support is amazing as well and very important when working with multiple brands.

I would like to see more seamless integrations with major software/Ad Platforms like Clickfunnels, TikTok, etc.

We're solving attribution problems, reporting problems, and also optimization problems. The main benefit of Wicked Reports is making the right optimizations on campaigns, plus understanding your CLTV, Customer Journey, and backend stats that truly help the business grow.