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Customer Obsessed Key Account Management
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Our key accounts are much more satisfied because by using this software, we could show our commitment to them in a very professional way. The tool is very easy to use, and it drives our partnership internally and externally. We also discovered how we could actively measure the drivers of our customer relationships. All the unorganized elements of our key account relationships are now well organized, structured, clear for us, but most importantly for our key accounts as well.
I do not dislike anything at this moment. I think that the team is very reactive - it is what I would expect.
In the past, managing key account customers was not transparent at all: not for our organization, but neither for the customer. We have lost a few strategic accounts in the past because the KAM did not hand over the relationship well. At the same time, we often did not have an idea what was going on in terms of the relationship with the customer. Now, we can really work on developing partnerships with our key accounts.