Vero Reviews

I think Vero is incredibly easy once you get started. It is extremely intuitive, and logically structured. It differs in this way very positvt relative to other large, complex and cumbersome systems.

A phone support would be very helpful, and save time. It could, for example. be a paid solution.

In record time, we have a modern and advanced e-mail marketing setup. It is easy to change and very agile.

At OpenAgent we run all our transactional emails though Vero and have been very impressed with i's performance and functionality. The tool provides both great APIs as well as interface to create segments, campaigns, email templates as well as push in parameters.

The customer service is also top notch and local - for us in Australia anyway. Highly recommended

Pushing a lot of event can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the national in the pricing approach.

- Transactional emails

- Benefits are that Vero handles all the logic of events, customers, templates and segments. The data just needs to be pushed in.

We've tried multiple solutions to manage our transactional emails + our marketing emails and Vero does both properly. It means we can centralise our customer communications which ensures the best experience from a customer's perspective - on-brand, well delivered emails regardless of type.

Also doesn't need technical person to manage.

As always there are a long list of feature enhancements we'd like to see but i'm sure the vero team are busy and getting through them.

We send all our emails (aside from personal emails) via Vero. This means pre-sales content campaigns, post sale onboarding, then all the transactional emails to notify customers of events in our platform.

Having everything all in one place means we have one less thing to worry about.

+ The ability to pull in data from external sources is a game-changer for both ad-hoc and drip campaigns; I love pulling in manual data from a Google Sheets API to enrich & personalise ad hoc campaigns

+ Powerful templating language with full access to Liquid; Thank you for having Loops!

+ True power user tool—I haven't seen anything I wasn't able to accomplish with Vero yet

+ In addition to user properties I can reference event properties in flows and content

+ Properties can contain nested objects (JSON data)

- Need to "hack" together version control with environments which is a bit clunky

- Complex interface making it harder for non-technical users to get started

+ Behaviour-based marketing automation at scale to drive user activation and retention

+ Mass-personalisation of sales communications to make account managers more efficiently

Ability to seperate triggering of comms from the content (Engineering can fire events, Ops & Product can maintain comms)

Powerful event triggering conditions and workflows

Integration with Segment

Historical record of what notifications a user received.

SMS would be nice

Content Editor is not as user-friendly as it could be

Mainly transnational communications with our users based on application events.

This allows us to put content and communication ownership in the hands of the product and operations teams, as well as the troubleshooting of any unreceived comms.

We've been a customer of Vero's for years now. I've been incredibly impressed with their continued focus on customer feedback. They have always been transparent with where our requests fit in on their roadmap. I've always felt like they were willing to dig deep into any issues we were having and put the appropriate amount of resources behind investigating and resolving issues. You really feel like you have a true partner when working with Vero. It's not just another service you use -- it's a team that is there to grow alongside your business.

Selfishly I would like some of our companies' requests to be prioritized above other product requests. It's a minor dislike, since I understand that may not always be realistic -- they have a business to run. Perhaps just more transparent voting on product requests that individuals can see where their requests would end up on a roadmap.

We are a highly data driven business and love Vero's ability to leverage our data to build out campaigns that make sense for our business. They truly are market leaders where others may not quite know the benefits that Vero has to offer (yet).

World class support. Developer friendly. Amazing user interface. Vero has been one of the best tools I've used to easily create one-off campaigns as well as automations for an unlimited amount of segments.

Load time for creating segments could be improved.

What problems are you solving with the product? What benefits have you realized?

World class support. Developer friendly. Amazing user interface. Vero has been one of the best tools I've used to easily create one-off campaigns as well as automations for an unlimited amount of segments.

Load time for creating segments could be improved.

One-stop solution for every imaginable type of email to send to customers including transactional emails, onboarding sequences and one-off promotions and newsletters.

Great UX and leverages behavioral data to segment users, and trigger campaigns.

There is a bit of a learning curve and you need to know the basics of event data to take full advantage of the solution.

I use Vero for my email marketing since it helps me leverage my user data for smarter communication.

I like Vero. The product is constantly evolving and improving. Everything is really easy to use. Last but not least, they have an excellent customer support team. They are super responsive. I definitely recommend them

Some small features are missing but I'm sure they will come in the near future

Vero has helped us to multiply our contact through our customers' journey helping us to increase our revenues