Upland Kapost Reviews

The ability to create and update workflows very easily. My team also enjoyed being able to give feedback directly in the tool during all creation stages. The ability to customize what the end user in our organization saw was great.

I wish I could easily see my entire marketing plan for the year and then build out the assets from that.

If you are looking for a tool to help you get more content done faster, and a tool that helps others in your organization get the content once it is finished, I'd highly recommend this product. We sat through about 10 demos with other software companies and Kapost came out on top. There was never a time after we purchased this, that I thought it was a bad decision.

We needed to be able to search all of our content for specific words so we knew what pieces needed to be updated by what they said. We were also a very content heavy marketing group and we needed to be able to move through projects quicker.

Kapost allows you to craft, manage and measure content in one place. It creates a culture of accountability and version control. It also helps to tie Content ROI to sales.

It was a bit restrictive, although we wanted to highly customize it for our needs.

The ability to craft content in one place, implement accountability models and workflows but most importantly version control.

I love the fact that Kapost helps my team to keep our content machine running smoothly. Prior to implementing Kapost we didn't have a true "content machine." Pieces of content would fall off the radar, ideas about new content would be forgotten and there was no true documented processes for completing blogs, white papers and even events.

With Kapost we have more than tripled the amount of content that we produce, ideas are not lost, and we have documented and proven processes for any piece of content, types of campaigns, events, webinars and more. There is no reinventing the wheel.

Kapost is also awesome to work with. They are very interested in listening and implementing our ideas about how to make the Kapost experience better. They are always implementing new features that make Kapost better and I very much feel like the company is going to thrive and be around for a long time!

Kapost allows you to drill down to a granular level. Our team has found it works best if we don't get too into the weeds when setting up steps and tasks. It can end up wasting time.

Great customer service, stable company, flexible, and most importantly the system works.

Our small marketing team has been able to rapidly increase and continue to produce content. We also have been able to reduce the time cycle of getting content approved and published, resulting in more content which is key to helping us drive more leads. No longer do we have to reinvent the wheel in terms of processes for things like conferences. We are able to look back easily and see what we did at a particular conference the year before. It has also helped us in tracking what we have submitted to vendors, conferences, webinars and more. This helps us avoid submitting duplicate content.

Kapost has also helped us be able to create strong nurture programs. This in turn has had an impact on leads and in keeping top of mind with prospects. I would highly recommend Kapost to any team that feels like they aren't producing enough content, struggling with keeping up with their campaign initiatives or anyone who feels like they are constantly reinventing the wheel.

Roles, permissions and workflows built into the system

The UI of kapost could be better allowing customization by roles specifically for senior leadership

Massive value realized in terms of reduction in time and increased speed in content marketing

With Kapost, you can create workflows for different projects and task categories, making sure you don't miss any step in the marketing creative process. Also, its system is focused on organization, where you can find recent projects easily in the dashboard and you can upload and save all materials for a project. You’re able to set up and schedule tasks for individuals across every department function, so every employee can be aware of their tasks and when it is due.

Although the system is good for organization, large dumps of content can get lost if they’re not set under a standardized naming convention for files in place. Also, there are some useless tools, like the “Submit button”. We usually just hit it anyway, but I'm not sure if it provides any sort of functionality. When It comes to design, I would like to see a renewed background.

Kapost is well-suited for Marketing teams looking for a help to send email campaigns, as it provides real-time statistics of how the campaign is performing. However, in some design related cases, it's easier to have a designer work on it and then send it to Kapost than design in the same platform.

We use Kapost in the Marketing department to manage all marketing content across our entire organization, which has three headquarters across the country. Since it was deployed, we have really noticed an increased in our visibility. Kapost offered us a central location to store and find all materials making our projects stand in the pipeline.

Integrations, Ease of use, Insights, Gallery and Calendar really broke silos across the organization . Carter and the technical support were of great help in managing the account for us on daily basis.

Feature requests were hard to execute and the SaaS nature of the product made it difficult to customize or introduce new features ,

Use it for marketing teams that are larger than 50 people to realise benefits of the product and make efficiency, re-usability and planning as the key usecase.

Reduction in number of emails, breaking down of silos , faster time to market , historical repository of content , easy to plan and track campaigns, centralized analytics for performance.

Interesting end to end marketing approach

might be difficult to convince our teams to use canvas

getting content to the sales people

We used this tool at my previous company. It's a great tool for content management and organizing multiple projects. Before using Kapost, my team would constantly be losing track of what was going out and when. This is a great tool for organizing our workflow and ensuring that things don't fall off the radar.

This tool allows us to produce more content in a more efficient way. It also does what a lot of smaller tools would do combined, so the all-in-one aspect is a bonus.

The platform could have allowed for more customization. Not every feature needed to be utilized and I think the user interface could have been more streamlined if it would have allowed for the removal of some of these.

It can be a little overwhelming, especially as someone who had never used a tool like this in the past.

It's a great tool and easy to use once you get familiar with it. It's very easy to get overwhelmed by some of the features. But it really did help to streamline the workflow and content creation process. In comparison to some of the tools I use at my current company, Kapost is a much more user friendly tool. It does the job of what a few smaller tools would do combined, so I do like the all-in-one aspect.

Our company was using it to streamline the content production and distribution process.

The ease of setting up specific workflowsfor every stage of content creation, including being able to seamlessly assign stakeholders for review. Also, can build a great editorial calendar.

No integration with AEM for publishing to the web.

Understanding priorities and being able to quickly identify who's working on what at any moment. It's helped us report back to executive team where we are in our content planning.

Ist Just in time creation of User Profile is really amazing.

There are sum Bugs in configuration of SAML SSO, hopefully it will be removed asap.

I would atleast check its documentation and its simplicity for integration with other apps.

I have recently implemented some integration of Kapost with other tools e.g: Onelogin

From the standardized feature perspective it is very stable cloud solution but at the time of SSO implementation it confuses the processes.