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Tweet Archivist shows help analytics that allow you to monitor your company's social media presence on Twitter as well as compare it to that of other companies. There is a significant amount of information available to you as a user and it is very easy to access.
I am not a fan of the high monthly price-tag Tweet Archivist brings. I would much rather pay one lump sum fee to have constant access to the program than pay a monthly fee.
Tweet Archivist allows me determine what, in my social media strategies, are working, and what are not.