Pencil Reviews

The concept is pretty amazing and the ads generated by Pencil have been some of the best performers for our clients. The team continues to innovate and is always adding new features that help improve the product. I cannot think of a faster way to generate quality creative for your paid social accounts.

It is the classic, you get what you put in scenario. Because the platform relies on existing images and video, you need to have high-quality assets in order to get quality outputs.

We had trouble generating enough creative to keep up with our testing goals, and Pencil fixed that by allowing us to create multiple variations of a given concept with the click of a couple buttons.

Pencil has been super helpful for our small teamed brand to be able to create and scale different ads that can be beneficial on multiple platforms. We also really love how we have a direct rep (Embee is amazing!) that communicates with us when necessary and even thinks ahead for us when we're swamped with work to provide us with some tips and new creatives that are beneficial to test.

We've had some issues downloading the creatives from the site and it freezing on us but we can always reach out to the team with this issue and it is fixed almost immediately. The team is always ready for feedback and they are always appreciative and willing to assist or find solutions.

They're helping us create ads on a larger scale since we are such a small team and don't always have the time to test multiple ads at once. They provide us with static images and videos for every product we look to test.

As a marketing agency, content creation has quickly become the greatest lever we can pull in terms of increased performance in the ad accounts we manage. Pencil allows us the opportunity to quickly turn one creative into so many more. We can use ai enhanced decision-making to turn one top performing creatives into as many varital options as we have time to create. 1 idea, 1 ad copy, one creative can become 4 finished products in 2-3 minutes.

Ai gets you 90% of the way to a finished product. As you input 10 creatives and multiple ad copies for it to pull from, it can often push out a video that's not quite ad ready. But, as you use the system more often and it learns to the choices and decisions you make in the editor it gets better at producing fully ad ready content.

Pencil solves the problem of content fatigue and creative quantity. You may need to add 10 creatives to Facebook in order to find 1 winner. Pencil allows us to quickly create creatives to test, as well as, iterate on current winners to reduce fatigue.

The technology works as advertised and so much more. Depending on your level of engagement, the service team assigned to your account is a huge asset.

Nothing at the moment. We feel the product is solid and improving all the time. The team assigned to help us has been great.

Our ability to scale our content, test, iterate, and make performance increases have been accelerated to a massive degree without a considerable investment.

Speed and ease of creation of new video assets, and ability to export with multiple formats and even beyond the specs for just Facebook.

The team is also incredibly supportive and on hand to help deliver new assets at a moment's notice!

Nothing noteworthy - only have requested to have a bit more customisation capability in the Editor tool, like adding in and snipping audio files to layer over the raw video assets.

Creative production at scale - as a start-up with limited access to full creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out and testing new performance assets.

Producing high quality and high volume creative for paid social can get expensive. Plus it can be difficult to evaluative what ad creative is working and why. With Pencil, it's all done for you for a fraction of the price and almost instantly.

It'd be cool to add captions to audio but nothing else comes to mind

1) Performance creative at scale 2) learnings to inform future creative 3) more creative :)

Creative AI to help scale performance media

Unbiased machine generation

Easy connection to Facebook

Great team who genuinely care and want to help you win

Very occasional growing pains and minor bugs, which the team iron out super quickly.

Helping unblock creative bottlenecks in the business

Generating winning creatives that help drive real growth

Testing new copy and concepts we wouldn't have otherwise done

The team at Pencil is absolutely fantastic. They are very smart, extremely responsive and have helped my business grow, and were extremely patient with me while I was learning the need/value of online marketing. The team always took feedback and understood what I was saying at every turn. They are beyond great people and only want what is best for the business!

Nothing!! They are awesome! The team at Pencil is amazing.

Facebook/Instagram marketing using video platform to engage more customers.

With the release of iOS 14.5, it's never been harder to advertise on Facebook. The key to success is testing, testing, testing.

Pencil makes creating new content easy and faster. You upload your assests and the A.I. magic does it's thing to pump out an unlimited amount of new video ads.

Add in the ability to predict creative success before going live and you've got a killer platform to help increase Facebook conversion rates.

The team at Pencil are extremely proactive. They'll help you set up your account and generate creative to help you.

There is a slight learning curve with the product but the Pencil team helped me navigate this curve.

1) Time spent briefing designers on ad creative

2) Volume of creative increases with using Pencil.

3) The likelihood of creative success increases with Pencil's predictive analytics.

Pencil takes both the guesswork and the bias out of creating video ads so that virtually anyone can produce a wide range of creatives all with a better than decent chance of delivering a winner, or more likely multiple winners, thanks to the added value of the predictive AI feature.

No downside; this is a powerful platform both to create world-class creatives and to predict their relative success, thereby saving time and money, two of the most valuable resources for any brand.

Great for any business looking to bring ad creatives in-house at a fraction of the cost with the potential to yield even higher results.

I'm saving a ton of money by not hiring an outside agency to create ads and, more importantly, achieving better results, as measured by the only metric that matters at the end of the day, ROAS.