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Traackr Reviews

User Rating

4.4/5 (Based on 327 Ratings)

Rating Distribution

  • Excellent

    52.6%
  • Very Good

    37%
  • Average

    8.9%
  • Poor

    0.9%
  • Terrible

    0.6%

Do You Use Traackr?

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Review Summary

Traackr is a popular influencer marketing platform praised for its user-friendly interface, robust data analytics, and exceptional customer service. Users appreciate the platform's ability to streamline influencer discovery, vetting, and campaign management, providing detailed insights into audience demographics, engagement rates, and performance metrics. While some users have noted occasional data accuracy issues and slow loading times, the platform's comprehensive features and responsive support team make it a valuable asset for influencer marketing professionals.

Pros

  • Traackr centralizes influencer programs for easy management and daily operations.
  • Traackr provides access to previously unknown influencers, broadening reach and client options.
  • Traackr's user interface is intuitive, making it easy to navigate and find relevant information.

Cons

  • Traackr lacks the ability to analyze content created on blogs or media sites.
  • Traackr does not yet support detailed analytics for Instagram Stories.
  • Traackr's search functionality can be fiddly, requiring specific search terms and techniques.

AI-Generated from the text of User Reviews

Reviews
AU

Anonymous User

January 11, 2024 Source: G2.com
"Easy and reliable"
What do you like best about Traackr?

I love that it's easy to automatically pull stats from influencers with out having them upload their content manually

What do you dislike about Traackr?

How it takes awhile to learn how to navigate the platform at first.

What problems is Traackr solving and how is that benefiting you?

The problem of getting real time stats without bugging influencers

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AU

Anonymous User

January 11, 2024 Source: G2.com
"I love Traackr so far!"
What do you like best about Traackr?

I like how easy it is to navigate campaigns and add people to them.

What do you dislike about Traackr?

I think that some of the features could be streamlined in search. I want to be able to look for creators in different pages without specifically being on the search page because I am looking to find people while working on campaigns as well.

What problems is Traackr solving and how is that benefiting you?

Its making tracking insights of future influencers a lot easier. It streamlines my search and helps me to not have to spend time scrolling on social media alll the time.

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AU

Anonymous User

January 9, 2024 Source: G2.com
"Traackr for influencer"
What do you like best about Traackr?

Great it provides a full overview of a few years and rankings split out between catgeories and brands. gives an accurate representation and detailed overview to help buiid startegies for the coming year and every month review where brands are ranking.

What do you dislike about Traackr?

Sometimes when you filter and then go abck it can clear your whole filter sessino so you have to re aplly all filters which is very time consuming.

What problems is Traackr solving and how is that benefiting you?

Solving an whole overview of the catgeeories and market we sit in, where we are ranking and how we can develop our learnings to build startegies and develop on these for the coming year.

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AU

Anonymous User

January 9, 2024 Source: G2.com
"Accelerates analysis & insights generation"
What do you like best about Traackr?

The drill down options by the different metrics and the rather comprehensive coverage of markets.

What do you dislike about Traackr?

The ability to export the data for further analysis. (missing for certain crucial views like the creator and content views) The incomplete scrapping of the creator universe. Missing top brands or creators needing to be manually added.

What problems is Traackr solving and how is that benefiting you?

Advocacy data on our brands and competitors in the context of each market.

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AU

Anonymous User

January 9, 2024 Source: G2.com
"Amazing Social Analysis Platform!"
What do you like best about Traackr?

I love how in-depth their data analysis tools are! I'm able to pull together full social deep dives and also compare performance against various campaigns across multiple variables and filters. The export features are what i use the most as it allows me to export an extensive data dashboard to further integrate into my personal use cases. Their customer and client support teams are always attentive and are quick to remedy any issues or questions I have.

What do you dislike about Traackr?

As much as the platform is customizable, I do wish that i could edit export-able data on the fly without needing additional tech support.

What problems is Traackr solving and how is that benefiting you?

I've been an avid user of Traackr for over 4 years now and have loved how they have simplified influencer marketing measurement across all of my work. I know that i can count on Traackr to provide a singular source of truth in regards to campaign performance and efficacy. Additionally, I have loved the additional features that Traackr continues to build out to become a one-stop-shop for all things influencer marketing.

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AU

Anonymous User

January 8, 2024 Source: G2.com
"The best tool for influencer marketing"
What do you like best about Traackr?

You can organize you campaigns with budget and kpi´s

What do you dislike about Traackr?

Sometimes it is not 100% accurate regarding reach and engagement rate

What problems is Traackr solving and how is that benefiting you?

It helps me to organize and execute reports regarding product and event campaigns for my work. I can easily have everything uploaded on traackr from budget, to deliverables and much more.

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AU

Anonymous User

January 8, 2024 Source: G2.com
"Useful"
What do you like best about Traackr?

I like that it offers vast insights in my line of business, great support and help.

What do you dislike about Traackr?

I don't find anything necessarily that I deslike about traackr.

What problems is Traackr solving and how is that benefiting you?

Find legitimate and valubale influencers that fit my campaigns.

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AJ

Amna J

January 8, 2024 Source: G2.com
"Junior HRBP"
What do you like best about Traackr?

How accessible it is to export files and clean data

What do you dislike about Traackr?

Lil slow - takes time to load and sometimes hang

What problems is Traackr solving and how is that benefiting you?

all data + numbers accessible

Read more
AU

Anonymous User

January 5, 2024 Source: G2.com
"My job would be very hard without Traackr"
What do you like best about Traackr?

How much information you can get out of the platform. From searching for influencers information to setting up campaigns

What do you dislike about Traackr?

sometimes even if youre changing filters the same people come up

What problems is Traackr solving and how is that benefiting you?

Traackr makes it really easy for us to track on going campaigns and get coverage and results without having to do it manually

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AA

Albert Emil A

January 5, 2024 Source: G2.com
"An essential tool for influencer marketing"
What do you like best about Traackr?

- Great for discovering new influencers

- Traacking campaigns is a breeze

- Staying up to date with stats works beautifully

What do you dislike about Traackr?

- Sometimes stats on the footprint section of an influencer page is incorrect

- Can be difficult to search for an influencer via the search bar

What problems is Traackr solving and how is that benefiting you?

- Finding new influencers with ease

- Discovering what individuals drive the views / where to put investment

- Monitoring results from campaigns

Read more

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