Home/ Influencer Marketing Software/ Traackr/ Reviews
The data-driven influencer marketing suite
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Traackr is a popular influencer marketing platform praised for its user-friendly interface, robust data analytics, and exceptional customer service. Users appreciate the platform's ability to streamline influencer discovery, vetting, and campaign management, providing detailed insights into audience demographics, engagement rates, and performance metrics. While some users have noted occasional data accuracy issues and slow loading times, the platform's comprehensive features and responsive support team make it a valuable asset for influencer marketing professionals.
AI-Generated from the text of User Reviews
I like how easy it is to navigate campaigns and add people to them.
I think that some of the features could be streamlined in search. I want to be able to look for creators in different pages without specifically being on the search page because I am looking to find people while working on campaigns as well.
Its making tracking insights of future influencers a lot easier. It streamlines my search and helps me to not have to spend time scrolling on social media alll the time.
Great it provides a full overview of a few years and rankings split out between catgeories and brands. gives an accurate representation and detailed overview to help buiid startegies for the coming year and every month review where brands are ranking.
Sometimes when you filter and then go abck it can clear your whole filter sessino so you have to re aplly all filters which is very time consuming.
Solving an whole overview of the catgeeories and market we sit in, where we are ranking and how we can develop our learnings to build startegies and develop on these for the coming year.
The drill down options by the different metrics and the rather comprehensive coverage of markets.
The ability to export the data for further analysis. (missing for certain crucial views like the creator and content views) The incomplete scrapping of the creator universe. Missing top brands or creators needing to be manually added.
Advocacy data on our brands and competitors in the context of each market.
I love how in-depth their data analysis tools are! I'm able to pull together full social deep dives and also compare performance against various campaigns across multiple variables and filters. The export features are what i use the most as it allows me to export an extensive data dashboard to further integrate into my personal use cases. Their customer and client support teams are always attentive and are quick to remedy any issues or questions I have.
As much as the platform is customizable, I do wish that i could edit export-able data on the fly without needing additional tech support.
I've been an avid user of Traackr for over 4 years now and have loved how they have simplified influencer marketing measurement across all of my work. I know that i can count on Traackr to provide a singular source of truth in regards to campaign performance and efficacy. Additionally, I have loved the additional features that Traackr continues to build out to become a one-stop-shop for all things influencer marketing.
You can organize you campaigns with budget and kpi´s
Sometimes it is not 100% accurate regarding reach and engagement rate
It helps me to organize and execute reports regarding product and event campaigns for my work. I can easily have everything uploaded on traackr from budget, to deliverables and much more.
I like that it offers vast insights in my line of business, great support and help.
I don't find anything necessarily that I deslike about traackr.
Find legitimate and valubale influencers that fit my campaigns.
How accessible it is to export files and clean data
Lil slow - takes time to load and sometimes hang
all data + numbers accessible
How much information you can get out of the platform. From searching for influencers information to setting up campaigns
sometimes even if youre changing filters the same people come up
Traackr makes it really easy for us to track on going campaigns and get coverage and results without having to do it manually
- Great for discovering new influencers
- Traacking campaigns is a breeze
- Staying up to date with stats works beautifully
- Sometimes stats on the footprint section of an influencer page is incorrect
- Can be difficult to search for an influencer via the search bar
- Finding new influencers with ease
- Discovering what individuals drive the views / where to put investment
- Monitoring results from campaigns
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I love that it's easy to automatically pull stats from influencers with out having them upload their content manually
How it takes awhile to learn how to navigate the platform at first.
The problem of getting real time stats without bugging influencers