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Easy to set up and use, very straight to the point UX, spam control can be done via API, which is great for people who takes seriously the spam in HTML mails. It has LOTS of email clients, honestly you can't blame them for not having any client (except the browser of your smart fridge or something like that).
It's not fancy at all and at first seems like an outdated or "made by one person project". For the occasional user, maybe a smaller fee without API could be a good selling point.
If you have an app or SaaS which sends emails (who doesn't) it's a great way to test your transactional mails in the most of your potential mail receivers in a cheap and convenient way. The SPAM control is a plus, specially via API for most professional customers.